Forrester just released a new report on mobile and new technology priorities for marketers, based on our latest global mobile executive survey. We found out that marketers: Fail to deliver on foundational mobile experiences. Consumers’ expectations of a brand’s mobile experience have never been higher. And yet, 58% of marketers agree that their mobile services […]
To inspire your first (or next) foray into the weird and wonderful world of chatbots, we've compiled a list of seven brands whose bot-based campaigns were fueled by an astute knowledge of their target audiences and solid copywriting. Check them out below, and start considering if a chatbot is the right move for your own company's next big marketing campaign.
The bot (which also offers users the opportunity to chat with your friendly neighborhood Spiderman) isn’t a true conversational agent, in the sense that the bot’s responses are currently a little limited; this isn’t a truly “freestyle” chatbot. For example, in the conversation above, the bot didn’t recognize the reply as a valid response – kind of a bummer if you’re hoping for an immersive experience.
Last, but not least coming in with the bot platform for business is FlowXO, which creates bots for Messenger, Slack, SMS, Telegraph and the web. This platform allows for creating various flexibility in bots by giving you the option to create a fully automated bot, human, or a hybrid of both. ChatBot expert Murray Newlands commented that "Where 10 years ago every company needed a website and five  years ago every company needed an app, now every company needs to embrace messaging with AI and chatbots."
As I tinker with dialog systems at the Allen Institute for Artificial Intelligence, primarily by prototyping Alexa skills, I often wonder what AI is still lacking to build good conversational systems, punting the social challenge to another day. This post is my take on where AI has a good chance to improve and consequently, what we can expect from the next wave of conversational systems.
Context: When a NLU algorithm analyzes a sentence, it does not have the history of the user conversation. It means that if it receives the answer to a question it has just asked, it will not remember the question. For differentiating the phases during the chat conversation, it’s state should be stored. It can either be flags like “Ordering Pizza” or parameters like “Restaurant: ‘Dominos’”. With context, you can easily relate intents with no need to know what was the previous question.
At a high level, a conversational bot can be divided into the bot functionality (the "brain") and a set of surrounding requirements (the "body"). The brain includes the domain-aware components, including the bot logic and ML capabilities. Other components are domain agnostic and address non-functional requirements such as CI/CD, quality assurance, and security.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Tay, an AI chatbot that learns from previous interaction, caused major controversy due to it being targeted by internet trolls on Twitter. The bot was exploited, and after 16 hours began to send extremely offensive Tweets to users. This suggests that although the bot learnt effectively from experience, adequate protection was not put in place to prevent misuse.[56]

Lack contextual awareness. Not everyone has all of the data that Google has – but chatbots today lack the awareness that we expect them to have. We assume that chatbot technology will know our IP address, browsing history, previous purchases, but that is just not the case today. I would argue that many chatbots even lack basic connection to other data silos to improve their ability to answer questions.


With last year’s refresh of AppleTV, Apple brought its Siri voice assistant to the center of the UI. You can now ask Siri to play your favorite TV shows, check the weather, search for and buy specific types of movies, and a variety of other specific tasks. Although far behind Amazon’s Echo in terms of breadth of functionality, Apple will no doubt expand Siri’s integration into AppleTV, and its likely that the company will introduce a new version of AppleTV that more directly competes with the Echo, perhaps with a voice remote control that is always listening for commands.
Niki is a personal assistant that has been developed in India to perform an impressively wide variety of tasks, including booking taxis, buses, hotels, movies and events, paying utilities and recharging your phone, and even organizing laundry pickup and delivery. The application has proven to be a huge success across India and won the Deep Tech prize at the 2017 AWS Mobility Awards.
There are several defined conversational branches that the bots can take depending on what the user enters, but the primary goal of the app is to sell comic books and movie tickets. As a result, the conversations users can have with Star-Lord might feel a little forced. One aspect of the experience the app gets right, however, is the fact that the conversations users can have with the bot are interspersed with gorgeous, full-color artwork from Marvel’s comics. 
LV= also benefitted as a larger company. According to Hickman, “Over the (trial) period, the volume of calls from broker partners reduced by 91 per cent…that means is aLVin was able to provide a final answer in around 70 per cent of conversations with the user, and only 22 per cent of those conversations resulted in [needing] a chat with a real-life agent.”
One pertinent field of AI research is natural language processing. Usually, weak AI fields employ specialized software or programming languages created specifically for the narrow function required. For example, A.L.I.C.E. uses a markup language called AIML, which is specific to its function as a conversational agent, and has since been adopted by various other developers of, so called, Alicebots. Nevertheless, A.L.I.C.E. is still purely based on pattern matching techniques without any reasoning capabilities, the same technique ELIZA was using back in 1966. This is not strong AI, which would require sapience and logical reasoning abilities.
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