To be more specific, understand why the client wants to build a chatbot and what the customer wants their chatbot to do. Finding answers to this query will guide the designer to create conversations aimed at meeting end goals. When the designer knows why the chatbot is being built, they are better placed to design the conversation with the chatbot.
In our work at ZipfWorks building and scaling intelligent shopping platforms and applications, we pay close attention to emerging trends impacting digital commerce such as chatbots and mobile commerce. As this nascent trend towards a more conversational commerce ecosystem unfolds at a dizzying pace, we felt it would be useful to take a step back and look at the major initiatives and forces shaping this trend and compiled them here in this report. We’ve applied some of these concepts in our current project Dealspotr, to help more shoppers save more money through intelligent use of technology and social product design.
“The chat space is sort of the last unpolluted space [on your phone],” said Sam Mandel, who works at the startup studio Betaworks and is also building a weather bot for Slack called Poncho. “It’s like the National Park of people’s online experience. Right now, the way people use chat services, it’s really a good private space that you control.” (That, of course, could quickly go sour if early implementations are too spammy or useless.)
As people research, they want the information they need as quickly as possible and are increasingly turning to voice search as the technology advances. Email inboxes have become more and more cluttered, so buyers have moved to social media to follow the brands they really care about. Ultimately, they now have the control — the ability to opt out, block, and unfollow any brand that betrays their trust.
In 1950, Alan Turing's famous article "Computing Machinery and Intelligence" was published, which proposed what is now called the Turing test as a criterion of intelligence. This criterion depends on the ability of a computer program to impersonate a human in a real-time written conversation with a human judge, sufficiently well that the judge is unable to distinguish reliably—on the basis of the conversational content alone—between the program and a real human. The notoriety of Turing's proposed test stimulated great interest in Joseph Weizenbaum's program ELIZA, published in 1966, which seemed to be able to fool users into believing that they were conversing with a real human. However Weizenbaum himself did not claim that ELIZA was genuinely intelligent, and the introduction to his paper presented it more as a debunking exercise: