If your interaction with a conversational bot is through a specific menu (where you interact through buttons but the bot does not understand natural language input), chances are you are talking to a bot with structured questions and responses. This type of bot is usually applied on messenger platforms for marketing purposes. They are great at conducting surveys, generating leads, and sending daily content pieces or newsletters.
Its a chat-bot — For simplicity reasons in this article, it is assumed that the user will type in text and the bot would respond back with an appropriate message in the form of text (So, we will not be concerned with the aspects like ASR, speech recognition, speech to text, text to speech etc., Below architecture can anyways be enhanced with these components, as required).
To inspire your first (or next) foray into the weird and wonderful world of chatbots, we've compiled a list of seven brands whose bot-based campaigns were fueled by an astute knowledge of their target audiences and solid copywriting. Check them out below, and start considering if a chatbot is the right move for your own company's next big marketing campaign.
Despite the fact that ALICE relies on such an old codebase, the bot offers users a remarkably accurate conversational experience. Of course, no bot is perfect, especially one that’s old enough to legally drink in the U.S. if only it had a physical form. ALICE, like many contemporary bots, struggles with the nuances of some questions and returns a mixture of inadvertently postmodern answers and statements that suggest ALICE has greater self-awareness for which we might give the agent credit.
When one dialog invokes another, the Bot Builder adds the new dialog to the top of the dialog stack. The dialog that is on top of the stack is in control of the conversation. Every new message sent by the user will be subject to processing by that dialog until it either closes or redirects to another dialog. When a dialog closes, it's removed from the stack, and the previous dialog in the stack assumes control of the conversation.
The bot itself is only part of a larger system that provides it with the latest data and ensures its proper operation. All of these other Azure resources — data orchestration services such as Data Factory, storage services such as Cosmos DB, and so forth — must be deployed. Azure Resource Manager provides a consistent management layer that you can access through the Azure portal, PowerShell, or the Azure CLI. For speed and consistency, it's best to automate your deployment using one of these approaches.
I argued that it is super hard to scale a one-trick TODA into a general assistant that helps the user getting things done across multiple tasks. An intelligence assistant is arguably expected to hold an informal chit-chat with the user. It is this area where we are staring into perhaps the biggest challenge of AI. Observe how Samantha introduces herself to Joaquin Phoenix’s Ted in the clip below:

Typically, companies applied a passive engagement method with consumers. In other words, customer support only responds to complaining consumers – but never initiate any conversations or look for feedback. While this method was fine for a long while, it doesn’t work anymore with millennials. Users want to communicate with attentive brands who have a 24/7 support system and they won’t settle for anything less.
A chatbot that functions through machine learning has an artificial neural network inspired by the neural nodes of the human brain. The bot is programmed to self-learn as it is introduced to new dialogues and words. In effect, as a chatbot receives new voice or textual dialogues, the number of inquiries that it can reply and the accuracy of each response it gives increases. Facebook has a machine learning chatbot that creates a platform for companies to interact with their consumers through the Facebook Messenger application. Using the Messenger bot, users can buy shoes from Spring, order a ride from Uber, and have election conversations with the New York Times which used the Messenger bot to cover the 2016 presidential election between Hilary Clinton and Donald Trump. If a user asked the New York Times through his/her app a question like “What’s new today?” or “What do the polls say?” the bot would reply to the request.
As with many 'organic' channels, the relative reach of your audience tends to decline over time due to a variety of factors. In email's case, it can be the over-exposure to marketing emails and moves from email providers to filter out promotional content; with other channels it can be the platform itself. Back in 2014 I wrote about how "Facebook's Likes Don't Matter Anymore" in relation to the declining organic reach of Facebook pages. Last year alone the organic reach of publishers on Facebook fell by a further 52%.
Of course, each messaging app has its own fine print for bots. For example, on Messenger a brand can send a message only if the user prompted the conversation, and if the user doesn't find value and opt to receive future notifications within those first 24 hours, there's no future communication. But to be honest, that's not enough to eradicate the threat of bad bots.
Of course, it is not so simple to create an interactive agent that the user will really trust. That’s why IM bots have not replaced all the couriers, doctors and the author of these lines. In this article, instead of talking about the future of chatbots, we will give you a short excursion into the topic of chatbots, how they work, how they can be employed and how difficult it is to create one yourself.
Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond.
The advancement in technology has opened gates for the innovative and efficient solutions to cater the needs of students by developing applications that can serve as a personalized learning resource. Moreover, these automated applications can potentially help instructors and teachers in saving up a lot of time by offering individual attention to each student.
This was a strategy eBay deployed for holiday gift-giving in 2018. The company recognized that purchasing gifts for friends and family isn’t necessarily a simple task. For many of their customers, selecting gifts had become a stressful and arduous process, especially when they didn’t have a particular item in mind. In response to this feeling, eBay partnered with Facebook Messenger to introduce ShopBot.
As in the prior method, each class is given with some number of example sentences. Once again each sentence is broken down by word (stemmed) and each word becomes an input for the neural network. The synaptic weights are then calculated by iterating through the training data thousands of times, each time adjusting the weights slightly to greater accuracy. By recalculating back across multiple layers (“back-propagation”) the weights of all synapses are calibrated while the results are compared to the training data output. These weights are like a ‘strength’ measure, in a neuron the synaptic weight is what causes something to be more memorable than not. You remember a thing more because you’ve seen it more times: each time the ‘weight’ increases slightly.
Because chatbots are predominantly found on social media messaging platforms, they're able to reach a virtually limitless audience. They can reach a new customer base for your brand by tapping into new demographics, and they can be integrated across multiple messaging applications, thus making you more readily available to help your customers. This, in turn, opens new opportunities for you to increase sales.
In this article, we shed a spotlight on 7 real-world chatbots/virtual assistants across industries that are in action and reaping value for their parent companies. From streamlined operations and saved human productivity to increased customer engagement, the following examples are worth a read if you’ve ever considered leveraging chatbot technology for your business (or are curious about the possibilities).
It may be tempting to assume that users will navigate across dialogs, creating a dialog stack, and at some point will navigate back in the direction they came from, unstacking the dialogs one by one in a neat and orderly way. For example, the user will start at root dialog, invoke the new order dialog from there, and then invoke the product search dialog. Then the user will select a product and confirm, exiting the product search dialog, complete the order, exiting the new order dialog, and arrive back at the root dialog.

Keep it conversational: Chatbots help make it easy for users to find the information they need. Users can ask questions in a conversational way, and the chatbots can help them refine their searches through their responses and follow-up questions. Having had substantial experience with personal assistants on their smartphones and elsewhere, users today expect this level of informal interaction. When chatbot users are happy, the organizations employing the chatbots benefit.


What if you’re creating a bot for a major online clothing retailer? For starters, the bot will require a greeting (“How can I help you?”) as well as a process for saying its goodbyes. In between, the bot needs to respond to inputs, which could range from shopping inquiries to questions about shipping rates or return policies, and the bot must possess a script for fielding questions it doesn’t understand.
For every question or instruction input to the conversational bot, there must exist a specific pattern in the database to provide a suitable response. Where there are several combinations of patterns available, and a hierarchical pattern is created. In these cases, algorithms are used to reduce the classifiers and generate a structure that is more manageable. This is the “reductionist” approach—or, in other words, to have a simplified solution, it reduces the problem.
A malicious use of bots is the coordination and operation of an automated attack on networked computers, such as a denial-of-service attack by a botnet. Internet bots can also be used to commit click fraud and more recently have seen usage around MMORPG games as computer game bots.[citation needed] A spambot is an internet bot that attempts to spam large amounts of content on the Internet, usually adding advertising links. More than 94.2% of websites have experienced a bot attack.[2]

Oftentimes, brands have a passive approach to customer interactions. They only communicate with their audience once a consumer has contacted them first. A chatbot automatically sends a welcome notification when a person arrives on your website or social media profile making the user aware of your chatbots presence. This makes you seem more proactive, thus enhancing your brand's reputation and can even increase interactions, having a positive effect on your sales numbers, too.

Another option is to integrate your own custom AI service. This approach is more complex, but gives you complete flexibility in terms of the machine learning algorithm, training, and model. For example, you could implement your own topic modeling and use algorithm such as LDA to find similar or relevant documents. A good approach is to expose your custom AI solution as a web service endpoint, and call the endpoint from the core bot logic. The web service could be hosted in App Service or in a cluster of VMs. Azure Machine Learning provides a number of services and libraries to assist you in training and deploying your models.
Intents: It is basically the action chatbot should perform when the user say something. For instance, intent can trigger same thing if user types “I want to order a red pair of shoes”, “Do you have red shoes? I want to order them” or “Show me some red pair of shoes”, all of these user’s text show trigger single command giving users options for Red pair of shoes.
Alternatively, think about the times you are chatting with a colleague over Slack. The need to find relevant information typically happens during conversations, and instead of having to go to a browser to start searching, you could simply summon your friendly Slack chatbot and get it to do the work for you. Think of it as your own personal podcast producer – pulling up documents, facts, and data at the drop of a hat. This concept can be translated into the virtual assistants we use on the daily. Think about an ambient assistant like Alexa or Google Home that could just be part of a group conversation. Or your trusted assistant taking notes and actions during a meeting.

Feine, J., Morana, S., and Maedche, A. (2019). “Leveraging Machine-Executable Descriptive Knowledge in Design Science Research ‐ The Case of Designing Socially-Adaptive Chatbots”. In: Extending the Boundaries of Design Science Theory and Practice. Ed. by B. Tulu, S. Djamasbi, G. Leroy. Cham: Springer International Publishing, pp. 76–91. Download Publication

Chatbots are gaining popularity. Numerous chatbots are being developed and launched on different chat platforms. There are multiple chatbot development platforms like Dialogflow, Chatfuel, Manychat, IBM Watson, Amazon Lex, Mircrosft Bot framework, etc are available using which you can easily create your chatbots. If you are new to chatbot development field and want to jump…
This importance is reinforced by Jacqueline Payne, Customer Support Manager at Paperclip Digital, who says ‘Customer service isn’t a buzzword. But too many businesses treat it like it is. As a viable avenue from which to lower customer acquisition costs and cultivate a loyal customer base, chat bots can play a pivotal role in driving business growth.’
For every question or instruction input to the conversational bot, there must exist a specific pattern in the database to provide a suitable response. Where there are several combinations of patterns available, and a hierarchical pattern is created. In these cases, algorithms are used to reduce the classifiers and generate a structure that is more manageable. This is the “reductionist” approach—or, in other words, to have a simplified solution, it reduces the problem.
I know what you’re thinking – when will the world of marketing just stand still for a moment and let us all catch up?!?! No such luck, dear readers. No sooner have we all gotten to grips with the fact that we’re going to have to start building live video campaigns into our content marketing strategies, something else comes along that promises to be the next game-changer. And so here we are with the most recent marketing phenomenon – chatbots.
“There is hope that consumers will be keen on experimenting with bots to make things happen for them. It used to be like that in the mobile app world 4+ years ago. When somebody told you back then… ‘I have built an app for X’… You most likely would give it a try. Now, nobody does this. It is probably too late to build an app company as an indie developer. But with bots… consumers’ attention spans are hopefully going to be wide open/receptive again!” — Niko Bonatsos, Managing Director at General Catalyst
Once the chatbot is ready and is live interacting with customers, smart feedback loops can be implemented. During the conversation when customers ask a question, chatbot smartly give them a couple of answers by providing different options like “Did you mean a,b or c”. That way customers themselves matches the questions with actual possible intents and that information can be used to retrain the machine learning model, hence improving the chatbot’s accuracy.
Its a chat-bot — For simplicity reasons in this article, it is assumed that the user will type in text and the bot would respond back with an appropriate message in the form of text (So, we will not be concerned with the aspects like ASR, speech recognition, speech to text, text to speech etc., Below architecture can anyways be enhanced with these components, as required).
Founded by Pavel Durov, creator of Russia’s equivalent to Facebook, Telegram launched in 2013 as a lightweight messaging app to combine the speed of WhatsApp with the ephemerality of Snapchat along with claimed enhanced privacy and security through its use of the MTProto protocol (Telegram has offered a $200k prize to any developer who can crack MTProto’s security). Telegram has 100M MAUs, putting it in the second tier of messaging apps in terms of popularity.

Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it's just the beginning. It's the commitment to tweaking and improving in the months and years following that makes a great bot. As Clara de Soto, cofounder of Reply.ai, told VentureBeat, "You're never just 'building a bot' so much as launching a 'conversational strategy' — one that's constantly evolving and being optimized based on how users are actually interacting with it."

Creating a comprehensive conversational flow chart will feel like the greatest hurdle of the process, but know it's just the beginning. It's the commitment to tweaking and improving in the months and years following that makes a great bot. As Clara de Soto, cofounder of Reply.ai, told VentureBeat, "You're never just 'building a bot' so much as launching a 'conversational strategy' — one that's constantly evolving and being optimized based on how users are actually interacting with it."
Consider why someone would turn to a bot in the first place. According to an upcoming HubSpot research report, of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved, fast. And if you've ever used (or possibly profaned) Siri, you know there's a much lower tolerance for machines to make mistakes.

WeChat combines a chat-based interface with vast library of add-on features such as a mobile wallet, chat-based transactions, and chat-based media and interactive widgets, and exposes it all to businesses through a powerful API that enables businesses from mom and pop noodle shops to powerhouses such as Nike and Burberry to “friend” their customers and market to them in never before imaginable ways. Over 10MM businesses in China have WeChat accounts, and it is becoming increasingly popular for small businesses to only have a WeChat account, forgoing developing their own website or mobile app completely. US technology firms, in particular Facebook, are taking note.

Have you checked out Facebook Messenger’s official page lately? Well, now you can start building your own bot directly through the platform’s landing page. This method though, may be a little bit more complicated than some of the previous ways we’ve discussed, but there are a lot of resources that Facebook Messenger provides in order to help you accomplish your brand new creation. Through full-fledged guides, case studies, a forum for Facebook developers, and more, you are sure to be a chatbot creating professional in no time.
Other companies explore ways they can use chatbots internally, for example for Customer Support, Human Resources, or even in Internet-of-Things (IoT) projects. Overstock.com, for one, has reportedly launched a chatbot named Mila to automate certain simple yet time-consuming processes when requesting for a sick leave.[31] Other large companies such as Lloyds Banking Group, Royal Bank of Scotland, Renault and Citroën are now using automated online assistants instead of call centres with humans to provide a first point of contact. A SaaS chatbot business ecosystem has been steadily growing since the F8 Conference when Facebook's Mark Zuckerberg unveiled that Messenger would allow chatbots into the app.[32] In large companies, like in hospitals and aviation organizations, IT architects are designing reference architectures for Intelligent Chatbots that are used to unlock and share knowledge and experience in the organization more efficiently, and reduce the errors in answers from expert service desks significantly.[33] These Intelligent Chatbots make use of all kinds of artificial intelligence like image moderation and natural language understanding (NLU), natural language generation (NLG), machine learning and deep learning.
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