ELIZA's key method of operation (copied by chatbot designers ever since) involves the recognition of clue words or phrases in the input, and the output of corresponding pre-prepared or pre-programmed responses that can move the conversation forward in an apparently meaningful way (e.g. by responding to any input that contains the word 'MOTHER' with 'TELL ME MORE ABOUT YOUR FAMILY'). Thus an illusion of understanding is generated, even though the processing involved has been merely superficial. ELIZA showed that such an illusion is surprisingly easy to generate, because human judges are so ready to give the benefit of the doubt when conversational responses are capable of being interpreted as "intelligent".
In so many ways I think chatbots are only just getting started – their potential is much underestimated at present. A big challenge is for chatbots mature so that they do more than is possible as a result of content entry wizards. If your content is created with a few easy clicks, it is unlikely to be much inspiration to anyone – and to date, despite much work in the field, the ability to emulated the creative open ended nature of real intellingence has seen only very partial success.
Aside from being practical and time-convenient, chatbots guarantee a huge reduction in support costs. According to IBM, the influence of chatbots on CRM is staggering. They provide a 99 percent improvement rate in response times, therefore, cutting resolution from 38 hours to five minutes. Also, they caused a massive drop in cost per query from $15-$200 (human agents) to $1 (virtual agents). Finally, virtual agents can take up an average of 30,000+ consumers per month.
Your first question is how much of it does she want? 1 litre? 500ml? 200? She tells you she wants a 1 litre Tropicana 100% Orange Juice. Now you know that regular Tropicana is easily available, but 100% is hard to come by, so you call up a few stores beforehand to see where it’s available. You find one store that’s pretty close by, so you go back to your mother and tell her you found what she wanted. It’s $2, maybe $3, and after asking her for the money, you go on your way.
There are situations for chatbots, however, if you are able to recognize the limitations of chatbot technology. The real value from chatbots come from limited workflows such as a simple question and answer or trigger and action functionality, and that’s where the technology is really shining. People tend to want to find answers without the need to talk to a real person, so organizations are enabling their customers to seek help how they please. Mastercard allows users to check in with their accounts by messaging its respective bot. Whole Foods uses a chatbot for its customers to easily surface recipes, and Staples partnered with IBM to create a chatbot to answer general customer inquiries about orders, products and more.
Polly may be a business-focused application, but the chatbot is designed to improve workplace happiness. Using surveys and feedback, managers can keep track of how effectively their teams are working and address problems before they escalate. This doesn’t only mean organizations will run more productively, but that workers will be happier in their jobs.
There is a general worry that the bot can’t understand the intent of the customer. The bots are first trained with the actual data. Most companies that already have a chatbot must be having logs of conversations. Developers use that logs to analyze what customers are trying to ask and what does that mean. With a combination of Machine Learning models and tools built, developers match questions that customer asks and answers with the best suitable answer. For example: If a customer is asking “Where is my payment receipt?” and “I have not received a payment receipt”, mean the same thing. Developers strength is in training the models so that the chatbot is able to connect both of those questions to correct intent and as an output produces the correct answer. If there is no extensive data available, different APIs data can be used to train the chatbot.
The fact that you can now run ads directly to Messenger is an enormous opportunity for any business. This skips the convoluted and leaky process of trying to acquire someone's email address to nurture them outside of Facebook's platform. Instead, you can retain the connection with someone inside Facebook and improve the overall conversion rates to receiving an engagement.
If it happens to be an API call / data retrieval, then the control flow handle will remain within the ‘dialogue management’ component that will further use/persist this information to predict the next_action, once again. The dialogue manager will update its current state based on this action and the retrieved results to make the next prediction. Once the next_action corresponds to responding to the user, then the ‘message generator’ component takes over.
Designing for conversational interfaces represents a big shift in the way we are used to thinking about interaction. Chatbots have less signifiers and affordances than websites and apps – which means words have to work harder to deliver clarity, cohesion and utility for the user. It is a change of paradigm that requires designers to re-wire their brain, their deliverables and their design process to create successful bot experiences.
Foreseeing immense potential, businesses are starting to invest heavily in the burgeoning bot economy. A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP, 1-800-Flowers, and CNN. While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off.
Not integrated. This goes hand-in-hand with the contextual knowledge, but chatbots often suffer from “death by data silo” where their access to data is limited. If a chatbot is “chatting with” a customer, they not only need to access the contextual data of their customer but also have access to every place where the answer to the customer’s question may reside. Product documentation site, customer community, different websites are all places where that answer can be.
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.
In the early 90’s, the Turing test, which allows determining the possibility of thinking by computers, was developed. It consists in the following. A person talks to both the person and the computer. The goal is to find out who his interlocutor is — a person or a machine. This test is carried out in our days and many conversational programs have coped with it successfully.
Operator calls itself a “request network” aiming to “unlock the 90% of commerce that’s not on the internet.” The Operator app, developed by Uber co-founder Garrett Camp, connects you with a network of “operators” who act like concierges who can execute any shopping-related request. You can order concert tickets, get gift ideas, or even get interior design recommendations for new furniture. Operator seems to be positioning itself towards “high consideration” purchases, bigger ticket purchases requiring more research and expertise, where its operators can add significant value to a transaction.
Other companies explore ways they can use chatbots internally, for example for Customer Support, Human Resources, or even in Internet-of-Things (IoT) projects. Overstock.com, for one, has reportedly launched a chatbot named Mila to automate certain simple yet time-consuming processes when requesting for a sick leave. Other large companies such as Lloyds Banking Group, Royal Bank of Scotland, Renault and Citroën are now using automated online assistants instead of call centres with humans to provide a first point of contact. A SaaS chatbot business ecosystem has been steadily growing since the F8 Conference when Facebook's Mark Zuckerberg unveiled that Messenger would allow chatbots into the app. In large companies, like in hospitals and aviation organizations, IT architects are designing reference architectures for Intelligent Chatbots that are used to unlock and share knowledge and experience in the organization more efficiently, and reduce the errors in answers from expert service desks significantly. These Intelligent Chatbots make use of all kinds of artificial intelligence like image moderation and natural language understanding (NLU), natural language generation (NLG), machine learning and deep learning.