More and more businesses are choosing AI chatbots as part of their customer service team. There are several reasons for that. Chatbots can answer customers’ inquiries cheaply, quickly, in real-time. Another reason is the ease of installation of such chatbot: once you have a fine live chat app, it takes a couple of minutes to integrate a chatbot with it.
Lack contextual awareness. Not everyone has all of the data that Google has – but chatbots today lack the awareness that we expect them to have. We assume that chatbot technology will know our IP address, browsing history, previous purchases, but that is just not the case today. I would argue that many chatbots even lack basic connection to other data silos to improve their ability to answer questions.
“Utility gets something done following a prompt. At a higher level the more entertainment-related chatbots are able to answer all questions and get things done. Siri and Cortana you can have small talk with, as well as getting things done, so they are much harder to build. They took years and years of giant company’s efforts. Different companies that don’t have those resources, like Facebook, will build more constrained utility bots.”
What began as a televised ad campaign eventually became a fully interactive chatbot developed for PG Tips’ parent company, Unilever (which also happens to own an alarming number of the most commonly known household brands) by London-based agency Ubisend, which specializes in developing bespoke chatbot applications for brands. The aim of the bot was to not only raise brand awareness for PG Tips tea, but also to raise funds for Red Nose Day through the 1 Million Laughs campaign.
Typically, companies applied a passive engagement method with consumers. In other words, customer support only responds to complaining consumers – but never initiate any conversations or look for feedback. While this method was fine for a long while, it doesn’t work anymore with millennials. Users want to communicate with attentive brands who have a 24/7 support system and they won’t settle for anything less.
WeChat was created by Chinese holding company Tencent three years ago. The product was created by a special projects team within Tencent (who also owns the dominant desktop messaging software in China, QQ) under the mandate of creating a completely new mobile-first messaging experience for the Chinese market. In three short years, WeChat has exploded in popularity and has become the dominant mobile messaging platform in China, with approximately 700M monthly active users (MAUs).
However, chatbots are not just limited to answering queries and providing basic knowledge. They can work as an aid to the teacher/instructor by identifying spelling and grammatical mistakes with precision, checking homework, assigning projects, and, more importantly, keeping track of students' progress and achievements. A human can only do so much, whereas a bot has virtually an infinite capacity to store and analyse all data.
It may be tempting to assume that users will navigate across dialogs, creating a dialog stack, and at some point will navigate back in the direction they came from, unstacking the dialogs one by one in a neat and orderly way. For example, the user will start at root dialog, invoke the new order dialog from there, and then invoke the product search dialog. Then the user will select a product and confirm, exiting the product search dialog, complete the order, exiting the new order dialog, and arrive back at the root dialog.
For every question or instruction input to the conversational bot, there must exist a specific pattern in the database to provide a suitable response. Where there are several combinations of patterns available, and a hierarchical pattern is created. In these cases, algorithms are used to reduce the classifiers and generate a structure that is more manageable. This is the “reductionist” approach—or, in other words, to have a simplified solution, it reduces the problem.
Polly may be a business-focused application, but the chatbot is designed to improve workplace happiness. Using surveys and feedback, managers can keep track of how effectively their teams are working and address problems before they escalate. This doesn’t only mean organizations will run more productively, but that workers will be happier in their jobs.
Of course, each messaging app has its own fine print for bots. For example, on Messenger a brand can send a message only if the user prompted the conversation, and if the user doesn't find value and opt to receive future notifications within those first 24 hours, there's no future communication. But to be honest, that's not enough to eradicate the threat of bad bots.
Most chatbots try to mimic human interactions, which can frustrate users when a misunderstanding arises. Watson Assistant is more. It knows when to search for an answer from a knowledge base, when to ask for clarity, and when to direct you to a human. Watson Assistant can run on any cloud – allowing businesses to bring AI to their data and apps wherever they are.
According to this study by Petter Bae Brandtzaeg, “the real buzz about this technology did not start before the spring of 2016. Two reasons for the sudden and renewed interest in chatbots were [number one] massive advances in artificial intelligence (AI) and a major usage shift from online social networksto mobile messaging applications such as Facebook Messenger, Telegram, Slack, Kik, and Viber.”
If your interaction with a conversational bot is through a specific menu (where you interact through buttons but the bot does not understand natural language input), chances are you are talking to a bot with structured questions and responses. This type of bot is usually applied on messenger platforms for marketing purposes. They are great at conducting surveys, generating leads, and sending daily content pieces or newsletters.
L’usage des chatbots fut d’abord en partie expérimental car il présentait un certain risque pour les marques en fonction des dérapages sémantiques possibles et des manipulations ou détournements également envisageables de la part des internautes. Les progrès dans le domaine ont cependant été rapides et les chatbots s’imposent désormais dans certains contextes comme un nouveau canal de support ou contact client garantissant disponibilité et gains de productivité.
Chatbots can direct customers to a live agent if the AI can’t settle the matter. This lets human agents focus their efforts on the heavy lifting. AI chatbots also increase employee productivity. Globe Telecom automated their customer service via Messenger and saw impressive results. The company increased employee productivity by 3.5 times. And their customer satisfaction increased by 22 percent.
However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.
Despite the fact that ALICE relies on such an old codebase, the bot offers users a remarkably accurate conversational experience. Of course, no bot is perfect, especially one that’s old enough to legally drink in the U.S. if only it had a physical form. ALICE, like many contemporary bots, struggles with the nuances of some questions and returns a mixture of inadvertently postmodern answers and statements that suggest ALICE has greater self-awareness for which we might give the agent credit.
According to the Journal of Medical Internet Research, "Chatbots are [...] increasingly used in particular for mental health applications, prevention and behavior change applications (such as smoking cessation or physical activity interventions).". They have been shown to serve as a cost-effective and accessible therapeutic agents for indications such as depression and anxiety. A conversational agent called Woebot has been shown to significantly reduce depression in young adults.