L’usage des chatbots fut d’abord en partie expérimental car il présentait un certain risque pour les marques en fonction des dérapages sémantiques possibles et des manipulations ou détournements également envisageables de la part des internautes. Les progrès dans le domaine ont cependant été rapides et les chatbots s’imposent désormais dans certains contextes comme un nouveau canal de support ou contact client garantissant disponibilité et gains de productivité.
ALICE – which stands for Artificial Linguistic Internet Computer Entity, an acronym that could have been lifted straight out of an episode of The X-Files – was developed and launched by creator Dr. Richard Wallace way back in the dark days of the early Internet in 1995. (As you can see in the image above, the website’s aesthetic remains virtually unchanged since that time, a powerful reminder of how far web design has come.)
Prashant Sridharan, Twitter’s global director of developer relations says: “I’ve seen a lot of hyperbole around bots as the new apps, but I don’t know if I believe that. I don’t think we’re going to see this mass exodus of people stopping building apps and going to build bots. I think they’re going to build bots in addition to the app that they have or the service they provide,” as reported by re/code.
For starters, he was the former president of PayPal. And he once founded a mobile media monetization firm. And he also founded a company that facilitated mobile phone payments. And then he helped Facebook acquire Braintree, which invented Venmo. And then he invented Messenger’s P2P payment platform. And then he was appointed to the board of directors at Coinbase.
Next, identify the data sources that will enable the bot to interact intelligently with users. As mentioned earlier, these data sources could contain structured, semi-structured, or unstructured data sets. When you're getting started, a good approach is to make a one-off copy of the data to a central store, such as Cosmos DB or Azure Storage. As you progress, you should create an automated data ingestion pipeline to keep this data current. Options for an automated ingestion pipeline include Data Factory, Functions, and Logic Apps. Depending on the data stores and the schemas, you might use a combination of these approaches.
This is the big one. We worked with one particular large publisher (can’t name names unfortunately, but hundreds of thousands of users) in two phases. We initially released a test phase that was sort of a “catch all”. Anyone could message a broad keyword to their bot and start a campaign. Although we had a huge number of users come in, engagement was relatively average (87% open rate and 27.05% click-through rate average over the course of the test). Drop off here was fairly high, about 3.14% of users had unsubscribed by the end of the test.
This chatbot aims to make medical diagnoses faster, easier, and more transparent for both patients and physicians – think of it like an intelligent version of WebMD that you can talk to. MedWhat is powered by a sophisticated machine learning system that offers increasingly accurate responses to user questions based on behaviors that it “learns” by interacting with human beings.
In one particularly striking example of how this rather limited bot has made a major impact, U-Report sent a poll to users in Liberia about whether teachers were coercing students into sex in exchange for better grades. Approximately 86% of the 13,000 Liberian children U-Report polled responded that their teachers were engaged in this despicable practice, which resulted in a collaborative project between UNICEF and Liberia’s Minister of Education to put an end to it.
To envision the future of chatbots/virtual assistants, we need to take a quick trip down memory lane. Remember Clippy? Love him or hate him, he’s ingrained in our memory as the little assistant who couldn’t (sorry, Clippy.). But someday, this paper clip could be the chosen one. Imagine with me if you will a support agent speaking with a customer over the phone, or even chat support. Clippy could be listening in, reviewing the questions the customer is posing, and proactively providing relevant content to the support agent. Instead of digging around from system to system, good ‘ole Clippy would have their back, saving them the trouble of hunting down relevant information needed for the task at hand.
Having a conversation with a computer might have seemed like science fiction even a few years ago. But now, most of us already use chatbots for a variety of tasks. For example, as end users, we ask the virtual assistant on our smartphones to find a local restaurant and provide directions. Or, we use an online banking chatbot for help with a loan application.
These are one of the major tools applied in machine learning. They are brain-inspired processing tools that actually replicate how humans learn. And now that we’ve successfully replicated the way we learn, these systems are capable of taking that processing power to a level where even greater volumes of more complex data can be understood by the machine.
There are various search engines for bots, such as Chatbottle, Botlist and Thereisabotforthat, for example, helping developers to inform users about the launch of new talkbots. These sites also provide a ranking of bots by various parameters: the number of votes, user statistics, platforms, categories (travel, productivity, social interaction, e-commerce, entertainment, news, etc.). They feature more than three and a half thousand bots for Facebook Messenger, Slack, Skype and Kik.
It’s best to have very specific intents, so that you’re clear what your user wants to do, but to have broad entities – so that the intent can apply in many places. For example, changing a password is a common activity (a narrow intent), where you change your password might be many different places (broad entities). The context then personalises the conversation based on what it knows about the user, what they’re trying to achieve, and where they’re trying to do that.
Disney invited fans of the movie to solve crimes with Lieutenant Judy Hopps, the tenacious, long-eared protagonist of the movie. Children could help Lt. Hopps investigate mysteries like those in the movie by interacting with the bot, which explored avenues of inquiry based on user input. Users can make suggestions for Lt. Hopps’ investigations, to which the chatbot would respond.
Before you even write a single line of code, it's important to write a functional specification so the development team has a clear idea of what the bot is expected to do. The specification should include a reasonably comprehensive list of user inputs and expected bot responses in various knowledge domains. This living document will be an invaluable guide for developing and testing your bot.
It didn’t take long, however, for Turing’s headaches to begin. The BabyQ bot drew the ire of Chinese officials by speaking ill of the Communist Party. In the exchange seen in the screenshot above, one user commented, “Long Live the Communist Party!” In response, BabyQ asked the user, “Do you think that such a corrupt and incompetent political regime can live forever?”
Designing for conversational interfaces represents a big shift in the way we are used to thinking about interaction. Chatbots have less signifiers and affordances than websites and apps – which means words have to work harder to deliver clarity, cohesion and utility for the user. It is a change of paradigm that requires designers to re-wire their brain, their deliverables and their design process to create successful bot experiences.
Once your bot is running in production, you will need a DevOps team to keep it that way. Continually monitor the system to ensure the bot operates at peak performance. Use the logs sent to Application Insights or Cosmos DB to create monitoring dashboards, either using Application Insights itself, Power BI, or a custom web app dashboard. Send alerts to the DevOps team if critical errors occur or performance falls below an acceptable threshold.
A chatbot works in a couple of ways: set guidelines and machine learning. A chatbot that functions with a set of guidelines in place is limited in its conversation. It can only respond to a set number of requests and vocabulary, and is only as intelligent as its programming code. An example of a limited bot is an automated banking bot that asks the caller some questions to understand what the caller wants done. The bot would make a command like “Please tell me what I can do for you by saying account balances, account transfer, or bill payment.” If the customer responds with "credit card balance," the bot would not understand the request and would proceed to either repeat the command or transfer the caller to a human assistant.
Other companies explore ways they can use chatbots internally, for example for Customer Support, Human Resources, or even in Internet-of-Things (IoT) projects. Overstock, for one, has reportedly launched a chatbot named Mila to automate certain simple yet time-consuming processes when requesting for a sick leave. Other large companies such as Lloyds Banking Group, Royal Bank of Scotland, Renault and Citroën are now using automated online assistants instead of call centres with humans to provide a first point of contact. A SaaS chatbot business ecosystem has been steadily growing since the F8 Conference when Zuckerberg unveiled that Messenger would allow chatbots into the app.
1-800-Flowers’ 2017 first quarter results showed total revenues had increased 6.3 percent to $165.8 million, with the Company’s Gourmet Food and Gift Baskets business as a significant contributor. CEO Chris McCann stated, “…our Fannie May business recorded positive same store sales as well as solid eCommerce growth, reflecting the success of the initiatives we have implemented to enhance its performance.” While McCann doesn’t go into specifics, we assume that initiatives include the implementation of GWYN, which also seems to be supported by CB Insights’ finding: 70% of customers ordering through the chat bot were new 1-800-Flowers customers as of June 2016.
The front-end app you develop will interact with an AI application. That AI application—usually a hosted service—is the component that interprets user data, directs the flow of the conversation and gathers the information needed for responses. You can then implement the business logic and any other components needed to enable conversations and deliver results.
If your interaction with a conversational bot is through a specific menu (where you interact through buttons but the bot does not understand natural language input), chances are you are talking to a bot with structured questions and responses. This type of bot is usually applied on messenger platforms for marketing purposes. They are great at conducting surveys, generating leads, and sending daily content pieces or newsletters.
To inspire the next generation of explorers, NASA reaches out to students in schools, community organizations, and public events. A star robotic ambassador is “Rov-E,” a close replica of real NASA Mars rovers. Through Amazon Lex, NASA staff can now easily navigate Rov-E via voice commands -- an effective conversational interface when speaking with large crowds. Multi-turn dialog management capability enables Rov-E "to talk,” answering students’ questions about Mars in an engaging way. Integration with AWS services allows Rov-E to connect and scale with various data sources to retrieve NASA’s Mars exploration information.
In sales, chatbots are being used to assist consumers shopping online, either by answering noncomplex product questions or providing helpful information that the consumer could later search for, including shipping price and availability. Chatbots are also used in service departments, assisting service agents in answering repetitive requests. Once a conversation gets too complex for a chatbot, it will be transferred to a human service agent .
There is no one right answer to this question, as the best solution will depend upon the specifics of your scenario and how the user would reasonably expect the bot to respond. However, as your conversation complexity increases dialogs become harder to manage. For complex branchings situations, it may be easier to create your own flow of control logic to keep track of your user's conversation.
Google, the company with perhaps the greatest artificial intelligence chops and the biggest collection of data about you — both of which power effective bots — has been behind here. But it is almost certainly plotting ways to catch up. Google Now, its personal assistant system built within Android, serves many functions of the new wave of bots, but has had hiccups. The company is reportedly working on a chatbot that will live in a mobile messaging product and is experimenting with ways to integrate Now deeper with search.
When considering potential uses, first assess the impact on resources. There are two options here: replacement or empowerment. Replacement is clearly easier as you don’t need to consider integration with existing processes and you can build from scratch. Empowerment enhances an existing process by making it more flexible, accommodating, accessible and simple for users.
There are a bunch of e-commerce stores taking advantage of chatbots as well. One example that I was playing with was from Fynd that enables you to ask for specific products and they'll display them to you directly within Messenger. What's more, Facebook even allows you to make payments via Messenger bots, opening up a whole world of possibility to e-commerce stores.
Kik Messenger, which has 275 million registered users, recently announced a bot store. This includes one bot to send people Vine videos and another for getting makeup suggestions from Sephora. Twitter has had bots for years, like this bot that tweets about earthquakes as soon as they’re registered or a Domino’s bot that allows you to order a pizza by tweeting a pizza emoji.
In 2000 a chatbot built using this approach was in the news for passing the “Turing test”, built by John Denning and colleagues. It was built to emulate the replies of a 13 year old boy from Ukraine (broken English and all). I met with John in 2015 and he made no false pretenses about the internal workings of this automaton. It may have been “brute force” but it proved a point: parts of a conversation can be made to appear “natural” using a sufficiently large definition of patterns. It proved Alan Turing’s assertion, that this question of a machine fooling humans was “meaningless”.
The plugin aspect to Chatfuel is one of the real bonuses. You can link up to all sorts of different services to add richer content to the conversations that you're having. This includes linking up to Twitter, Instagram and YouTube, as well as being able to request that the user share their location, serve video and audio content, and build out custom attributes that can be used to segment users based on their inputs. This last part is a killer feature.
Love them or hate them, chatbots are here to stay. Chatbots have become extraordinarily popular in recent years largely due to dramatic advancements in machine learning and other underlying technologies such as natural language processing. Today’s chatbots are smarter, more responsive, and more useful – and we’re likely to see even more of them in the coming years.
As VP of Coveo’s Platform line of business, Gauthier Robe oversees the company’s Intelligent Search Platform and roadmap, including Coveo Cloud, announced in June 2015. Gauthier is passionate about using technology to improve customers’ and people’s lives. He has over a decade of international experience in the high-tech industry and deep knowledge of Cloud Computing, electronics, IoT, and product management. Prior to Coveo, Gauthier worked for Amazon Web Services and held various positions in high-tech consulting firms, helping customers envision the future and achieve its potential. Gauthier resides in the Boston area and has an engineering degree from UCL & MIT. In his spare time, Gauthier enjoys tinkering with new technologies and connected devices.
“Bots go bust” — so went the first of the five AI startup predictions in 2017 by Bradford Cross, countering some recent excitement around conversational AI (see for example O’Reilly’s “Why 2016 is shaping up to be the Year of the Bot”). The main argument was that social intelligence, rather than artificial intelligence is lacking, rendering bots utilitarian and boring.
To get started, you can build your bot online using the Azure Bot Service, selecting from the available C# and Node.js templates. As your bot gets more sophisticated, however, you will need to create your bot locally then deploy it to the web. Choose an IDE, such as Visual Studio or Visual Studio Code, and a programming language. SDKs are available for the following languages:
The classic historic early chatbots are ELIZA (1966) and PARRY (1972). More recent notable programs include A.L.I.C.E., Jabberwacky and D.U.D.E (Agence Nationale de la Recherche and CNRS 2006). While ELIZA and PARRY were used exclusively to simulate typed conversation, many chatbots now include functional features such as games and web searching abilities. In 1984, a book called The Policeman's Beard is Half Constructed was published, allegedly written by the chatbot Racter (though the program as released would not have been capable of doing so).
Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots? Forrester defines them as autonomous applications that help users complete tasks through conversation. […]
Chatbots give businesses a way to deliver this information in a comfortable, conversational manner. Customers can have all their questions answered without the pressure or obligation that make some individuals wary of interacting with a live salesperson. Once they’ve obtained enough information to make a decision, a chatbot can introduce a human representative to take the sale the rest of the way.
A chatbot that functions through machine learning has an artificial neural network inspired by the neural nodes of the human brain. The bot is programmed to self-learn as it is introduced to new dialogues and words. In effect, as a chatbot receives new voice or textual dialogues, the number of inquiries that it can reply and the accuracy of each response it gives increases. Facebook has a machine learning chatbot that creates a platform for companies to interact with their consumers through the Facebook Messenger application. Using the Messenger bot, users can buy shoes from Spring, order a ride from Uber, and have election conversations with the New York Times which used the Messenger bot to cover the 2016 presidential election between Hilary Clinton and Donald Trump. If a user asked the New York Times through his/her app a question like “What’s new today?” or “What do the polls say?” the bot would reply to the request.