With the AI future closer to becoming a reality, companies need to begin preparing to join that reality—or risk getting left behind. Bots are a small, manageable first step toward becoming an intelligent enterprise that can make better decisions more quickly, operate more efficiently, and create the experiences that keep customers and employees engaged.
This is where most applications of NLP struggle, and not just chatbots. Any system or application that relies upon a machine’s ability to parse human speech is likely to struggle with the complexities inherent in elements of speech such as metaphors and similes. Despite these considerable limitations, chatbots are becoming increasingly sophisticated, responsive, and more “natural.”
User message. Once authenticated, the user sends a message to the bot. The bot reads the message and routes it to a natural language understanding service such as LUIS. This step gets the intents (what the user wants to do) and entities (what things the user is interested in). The bot then builds a query that it passes to a service that serves information, such as Azure Search for document retrieval, QnA Maker for FAQs, or a custom knowledge base. The bot uses these results to construct a response. To give the best result for a given query, the bot might make several back-and-forth calls to these remote services.
Foreseeing immense potential, businesses are starting to invest heavily in the burgeoning bot economy. A number of brands and publishers have already deployed bots on messaging and collaboration channels, including HP, 1-800-Flowers, and CNN. While the bot revolution is still in the early phase, many believe 2016 will be the year these conversational interactions take off.
Just last month, Google launched its latest Google Assistant. To help readers get a better glimpse of the redesign, Google’s Scott Huffman explained: “Since the Assistant can do so many things, we’re introducing a new way to talk about them. We’re them Actions. Actions include features built by Google—like directions on Google Maps—and those that come from developers, publishers, and other third parties, like working out with Fitbit Coach.”
One of the first stepping stones to this future are AI-powered messaging solutions, or conversational bots. A conversational bot is a computer program that works automatically and is skilled in communicating through various digital media—including intelligent virtual agents, organizations' apps, organizations' websites, social platforms and messenger platforms. Users can interact with such bots, using voice or text, to access information, complete tasks or execute transactions.
This importance is reinforced by Jacqueline Payne, Customer Support Manager at Paperclip Digital, who says ‘Customer service isn’t a buzzword. But too many businesses treat it like it is. As a viable avenue from which to lower customer acquisition costs and cultivate a loyal customer base, chat bots can play a pivotal role in driving business growth.’
Designing for conversational interfaces represents a big shift in the way we are used to thinking about interaction. Chatbots have less signifiers and affordances than websites and apps – which means words have to work harder to deliver clarity, cohesion and utility for the user. It is a change of paradigm that requires designers to re-wire their brain, their deliverables and their design process to create successful bot experiences.
It takes bold visionaries and risk-takers to build future technologies into realities. In the field of chatbots, there are many companies across the globe working on this mission. Our mega list of artificial intelligence, machine learning, natural language processing, and chatbot companies, covers the top companies and startups who are innovating in this space.
This reference architecture describes how to build an enterprise-grade conversational bot (chatbot) using the Azure Bot Framework. Each bot is different, but there are some common patterns, workflows, and technologies to be aware of. Especially for a bot to serve enterprise workloads, there are many design considerations beyond just the core functionality. This article covers the most essential design aspects, and introduces the tools needed to build a robust, secure, and actively learning bot.
As AOL's David Shingy writes in Adweek, "The challenge [with chatbots] will be thinking about creative from a whole different view: Can we have creative that scales? That customizes itself? We find ourselves hurtling toward another handoff from man to machine -- what larger system of creative or complex storytelling structure can I design such that a machine can use it appropriately and effectively?"
Jabberwacky learns new responses and context based on real-time user interactions, rather than being driven from a static database. Some more recent chatbots also combine real-time learning with evolutionary algorithms that optimise their ability to communicate based on each conversation held. Still, there is currently no general purpose conversational artificial intelligence, and some software developers focus on the practical aspect, information retrieval.