“Beware though, bots have the illusion of simplicity on the front end but there are many hurdles to overcome to create a great experience. So much work to be done. Analytics, flow optimization, keeping up with ever changing platforms that have no standard. For deeper integrations and real commerce like Assist powers, you have error checking, integrations to APIs, routing and escalation to live human support, understanding NLP, no back buttons, no home button, etc etc. We have to unlearn everything we learned the past 20 years to create an amazing experience in this new browser.” — Shane Mac, CEO of Assist
If your interaction with a conversational bot is through a specific menu (where you interact through buttons but the bot does not understand natural language input), chances are you are talking to a bot with structured questions and responses. This type of bot is usually applied on messenger platforms for marketing purposes. They are great at conducting surveys, generating leads, and sending daily content pieces or newsletters.
Haptik is one of the world's largest Conversational AI platforms reaching over 30 million devices monthly. The company has been at the forefront of the paradigm shift from apps to chatbots, having built a robust set of technology and tools that enable any type of conversational application. Our platform processed over a billion interactions to date and helps enterprises leverage the power of AI to automate critical business processes like Concierge, Customer Support, Lead Generation and E-commerce.
In 2000 a chatbot built using this approach was in the news for passing the “Turing test”, built by John Denning and colleagues. It was built to emulate the replies of a 13 year old boy from Ukraine (broken English and all). I met with John in 2015 and he made no false pretenses about the internal workings of this automaton. It may have been “brute force” but it proved a point: parts of a conversation can be made to appear “natural” using a sufficiently large definition of patterns. It proved Alan Turing’s assertion, that this question of a machine fooling humans was “meaningless”.
All of these conversational technologies employ natural-language-recognition capabilities to discern what the user is saying, and other sophisticated intelligence tools to determine what he or she truly needs to know. These technologies are beginning to use machine learning to learn from interactions and improve the resulting recommendations and responses.
The bottom line is that chatbots have completely transformed the way companies interact with their consumers. And guess what? This is just the very beginning. And the truth is that even though to some company leaders it may seem challenging to incorporate the omnichannel customer experience, it opens up a fantastic opportunity that allows businesses to engage with customers in a fresh, modern way. The outcome of this may prove to be an excellent opportunity to build more meaningful and long-lasting relationships with the customers.
Consider why someone would turn to a bot in the first place. According to an upcoming HubSpot research report, of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved, fast. And if you've ever used (or possibly profaned) Siri, you know there's a much lower tolerance for machines to make mistakes.
A basic SMS service is available via GitHub to start building a bot which uses IBM’s BlueMix platform which hosts the Watson Conversation Services. A developer can import a workspace to setup a new service. This starts with a blank dashboard where a developer can import all the tools needed to run the conversation service. The services has a dialog flow – a series of options with yes/no answers that the service uses to work out what the user’s intent is, what entity it’s working on, how to respond and how to phrase the response in the best way for the user.
A chatbot (also known as a spy, conversational bot, chatterbot, interactive agent, conversational interface, Conversational AI, talkbot or artificial spy entity) is a computer program or an artificial intelligence which conducts a conversation via auditory or textual methods. Such programs are often designed to convincingly simulate how a human would behave as a conversational partner, thereby passing the Turing test. Chatbots are typically used in dialog systems for various practical purposes including customer service or information acquisition. Some chatbots use sophisticated natural language processing systems, but many simpler ones scan for keywords within the input, then pull a reply with the most matching keywords, or the most similar wording pattern, from a database.