A bot is software that is designed to automate the kinds of tasks you would usually do on your own, like making a dinner reservation, adding an appointment to your calendar or fetching and displaying information. The increasingly common form of bots, chatbots, simulate conversation. They often live inside messaging apps — or are at least designed to look that way — and it should feel like you’re chatting back and forth as you would with a human.
In our work at ZipfWorks building and scaling intelligent shopping platforms and applications, we pay close attention to emerging trends impacting digital commerce such as chatbots and mobile commerce. As this nascent trend towards a more conversational commerce ecosystem unfolds at a dizzying pace, we felt it would be useful to take a step back and look at the major initiatives and forces shaping this trend and compiled them here in this report. We’ve applied some of these concepts in our current project Dealspotr, to help more shoppers save more money through intelligent use of technology and social product design.
It’s not all doom and gloom for chatbots. Chatbots are a stopgap until virtual assistants are able to tackle all of our questions and concerns, regardless of the site or platform. Virtual assistants will eventually connect to everything in your digital life, from websites to IoT-enabled devices. Rather than going through different websites and speaking to various different chatbots, the virtual assistant will be the platform for finding the answers you need. If these assistants are doing such a good job, why would you even bother to use a branded chatbot? Realistically this won’t take place for sometime, due to the fragmentation of the marketplace.
With competitor Venmo already established, peer-to-peer payments is not in and of itself a compelling feature for Snapchat. However, adding wallet functionality and payment methods to the app does lay the groundwork for Snapchat to delve directly into commerce. The messaging app’s commerce strategy became more clear in April 2016 with its launch of shoppable stories with select partners in its Discover section. For the first time, while viewing video stories from Target and Lancome, users were able to “swipe up” to visit an e-commerce page embedded within the Snapchat app where they could purchase products from those partners.
The front-end app you develop will interact with an AI application. That AI application—usually a hosted service—is the component that interprets user data, directs the flow of the conversation and gathers the information needed for responses. You can then implement the business logic and any other components needed to enable conversations and deliver results.
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ELIZA's key method of operation (copied by chatbot designers ever since) involves the recognition of clue words or phrases in the input, and the output of corresponding pre-prepared or pre-programmed responses that can move the conversation forward in an apparently meaningful way (e.g. by responding to any input that contains the word 'MOTHER' with 'TELL ME MORE ABOUT YOUR FAMILY'). Thus an illusion of understanding is generated, even though the processing involved has been merely superficial. ELIZA showed that such an illusion is surprisingly easy to generate, because human judges are so ready to give the benefit of the doubt when conversational responses are capable of being interpreted as "intelligent".