If you ask any marketing expert, customer engagement is simply about talking to the customer and reeling them in when the time’s right. This means being there for the user whenever they look for you throughout their lifecycle and therein lies the trick: How can you be sure you’re there at all times and especially when it matters most to the customer?
Want to initiate the conversation with customers from your Facebook page rather than wait for them to come to you? Facebook lets you do that. You can load email addresses and phone numbers from your subscriber list into custom Facebook audiences. To discourage spam, Facebook charges a fee to use this service. You can then send a message directly from your page to the audience you created.

Other companies explore ways they can use chatbots internally, for example for Customer Support, Human Resources, or even in Internet-of-Things (IoT) projects. Overstock.com, for one, has reportedly launched a chatbot named Mila to automate certain simple yet time-consuming processes when requesting for a sick leave.[31] Other large companies such as Lloyds Banking Group, Royal Bank of Scotland, Renault and Citroën are now using automated online assistants instead of call centres with humans to provide a first point of contact. A SaaS chatbot business ecosystem has been steadily growing since the F8 Conference when Facebook's Mark Zuckerberg unveiled that Messenger would allow chatbots into the app.[32] In large companies, like in hospitals and aviation organizations, IT architects are designing reference architectures for Intelligent Chatbots that are used to unlock and share knowledge and experience in the organization more efficiently, and reduce the errors in answers from expert service desks significantly.[33] These Intelligent Chatbots make use of all kinds of artificial intelligence like image moderation and natural language understanding (NLU), natural language generation (NLG), machine learning and deep learning.

It may be tempting to assume that users will navigate across dialogs, creating a dialog stack, and at some point will navigate back in the direction they came from, unstacking the dialogs one by one in a neat and orderly way. For example, the user will start at root dialog, invoke the new order dialog from there, and then invoke the product search dialog. Then the user will select a product and confirm, exiting the product search dialog, complete the order, exiting the new order dialog, and arrive back at the root dialog.


Training a chatbot happens at much faster and larger scale than you teach a human. Humans Customer Service Representatives are given manuals and have them read it and understand. While the Customer Support Chatbot is fed with thousands of conversation logs and from those logs, the chatbot is able to understand what type of question requires what type of answers.

A very common request that we get is people want to practice conversation, said Duolingo's co-founder and CEO, Luis von Ahn. The company originally tried pairing up non-native speakers with native speakers for practice sessions, but according to von Ahn, "about three-quarters of the people we try it with are very embarrassed to speak in a foreign language with another person."
WeChat was created by Chinese holding company Tencent three years ago. The product was created by a special projects team within Tencent (who also owns the dominant desktop messaging software in China, QQ) under the mandate of creating a completely new mobile-first messaging experience for the Chinese market. In three short years, WeChat has exploded in popularity and has become the dominant mobile messaging platform in China, with approximately 700M monthly active users (MAUs).

Improve loyalty: By providing a responsive, efficient experience for customers, employees and partners, a chatbot will improve satisfaction and loyalty. Whether your chatbot answers questions about employees’ corporate benefits or provides answers to technical support questions, users can come away with a strengthened connection to your organization.


Botsify is another Facebook chatbot platform that helps make it easy to integrate chatbots into the system. Its paid subscription helps you in five easy steps. 1) Log into the botsify.com site, 2) Connect your Facebook account, 3) Setup a webhook, 4) Write up commands for the chatbot you are creating, and 5) Let Botisfy handle the customer service for you. If the paid services are a little too much, they do offer a free service that lets you create as many bots as your lovely imagination can dream up.

There are multiple chatbot development platforms available if you are looking to develop Facebook Messenger bot. While each has their own pros and cons, Dialogflow is one strong contender. Offering one of the best NLU (Natural Language Understanding) and context management, Dialogflow makes it very easy to create Facebook Messenger bot. In this tutorial, we’ll…
Automation will be central to the next phase of digital transformation, driving new levels of customer value such as faster delivery of products, higher quality and dependability, deeper personalization, and greater convenience. Last year, Forrester predicted that automation would reach a tipping point — altering the workforce, augmenting employees, and driving new levels of customer value. Since then, […]
Back in April, National Geographic launched a Facebook Messenger bot to promote their new show about the theoretical physicist's work and personal life. Developed by 360i, the charismatic Einstein bot reintroduced audiences to the scientific figure in a more intimate setting, inviting them to learn about the lesser-known aspects of his life through a friendly, natural conversation with the man himself.
For designing a chatbot conversation, you can refer this blog — “How to design a conversation for chatbots.” Chatbot interactions are segmented into structured and unstructured interactions. As the name suggests, the structured type is more about the logical flow of information, including menus, choices, and forms into account. The unstructured conversation flow includes freestyle plain text. Conversations with family, colleagues, friends and other acquaintances fall into this segment. Developing scripts for these messages will follow suit. While developing the script for messages, it is important to keep the conversation topics close to the purpose served by the chatbot. For the designer, interpreting user answers is important to develop scripts for a conversational user interface. The designer also turns their attention to close-ended conversations that are easy to handle and open-ended conversations that allow customers to communicate naturally.
Intents: It is basically the action chatbot should perform when the user say something. For instance, intent can trigger same thing if user types “I want to order a red pair of shoes”, “Do you have red shoes? I want to order them” or “Show me some red pair of shoes”, all of these user’s text show trigger single command giving users options for Red pair of shoes.
Consumers really don’t like your chatbot. It’s not exactly a relationship built to last — a few clicks here, a few sentences there — but Forrester Analytics data shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when done […]
Getting the remaining values (information that user would have provided to bot’s previous questions, bot’s previous action, results of the API call etc.,) is little bit tricky and here is where the dialogue manager component takes over. These feature values will need to be extracted from the training data that the user will define in the form of sample conversations between the user and the bot. These sample conversations should be prepared in such a fashion that they capture most of the possible conversational flows while pretending to be both an user and a bot.

Chatting with a bot should be like talking to a human that knows everything. If you're using a bot to change an airline reservation, the bot should know if you have an unused credit on your account and whether you typically pick the aisle or window seat. Artificial intelligence will continue to radically shape this front, but a bot should connect with your current systems so a shared contact record can drive personalization.

Unfortunately, my mom can’t really engage in meaningful conversations anymore, but many people suffering with dementia retain much of their conversational abilities as their illness progresses. However, the shame and frustration that many dementia sufferers experience often make routine, everyday talks with even close family members challenging. That’s why Russian technology company Endurance developed its companion chatbot.
In 2000 a chatbot built using this approach was in the news for passing the “Turing test”, built by John Denning and colleagues. It was built to emulate the replies of a 13 year old boy from Ukraine (broken English and all). I met with John in 2015 and he made no false pretenses about the internal workings of this automaton. It may have been “brute force” but it proved a point: parts of a conversation can be made to appear “natural” using a sufficiently large definition of patterns. It proved Alan Turing’s assertion, that this question of a machine fooling humans was “meaningless”.
Chatbots are often used online and in messaging apps, but are also now included in many operating systems as intelligent virtual assistants, such as Siri for Apple products and Cortana for Windows. Dedicated chatbot appliances are also becoming increasingly common, such as Amazon's Alexa. These chatbots can perform a wide variety of functions based on user commands.
There was a time when even some of the most prominent minds believed that a machine could not be as intelligent as humans but in 1991, the start of the Loebner Prize competitions began to prove otherwise. The competition awards the best performing chatbot that convinces the judges that it is some form of intelligence. But despite the tremendous development of chatbots and their ability to execute intelligent behavior not displayed by humans, chatbots still do not have the accuracy to understand the context of questions in every situation each time.
What does the Echo have to do with conversational commerce? While the most common use of the device include playing music, making informational queries, and controlling home devices, Alexa (the device’s default addressable name) can also tap into Amazon’s full product catalog as well as your order history and intelligently carry out commands to buy stuff. You can re-order commonly ordered items, or even have Alexa walk you through some options in purchasing something you’ve never ordered before.
Conversational bots work in a similar way as an employee manning a customer care desk. When a customer asks for assistance, the conversational bot is the medium responding. If a customer asks the question, “What time does your store close on Friday?” the conversational bot would respond the same as a human would, based on the information available. “Our store closes at 5pm on Friday.”

In so many ways I think chatbots are only just getting started – their potential is much underestimated at present. A big challenge is for chatbots mature so that they do more than is possible as a result of content entry wizards. If your content is created with a few easy clicks, it is unlikely to be much inspiration to anyone – and to date, despite much work in the field, the ability to emulated the creative open ended nature of real intellingence has seen only very partial success.
In a particularly alarming example of unexpected consequences, the bots soon began to devise their own language – in a sense. After being online for a short time, researchers discovered that their bots had begun to deviate significantly from pre-programmed conversational pathways and were responding to users (and each other) in an increasingly strange way, ultimately creating their own language without any human input.

Eventually, a single chatbot could become your own personal assistant to take care of everything, whether it's calling you an Uber or setting up a meeting. Or, Facebook Messenger or another platform might let a bunch of individual chatbots to talk to you about whatever is relevant — a chatbot from Southwest Airlines could tell you your flight's delayed, another chatbot from FedEx could tell you your package is on the way, and so on.

Like other computerized advertising enhancement endeavors, improving your perceivability in Google Maps showcasing can – and likely will – require some investment. This implies there are no speedy hacks, no medium-term fixes, no simple method to ascend to the highest point of the pack. Regardless of whether you actualize every one of the enhancements above, it ...


Customer service departments in all industries are increasing their use of chatbots, and we will see usage rise even higher in the next year as companies continue to pilot or launch their own versions of the rule-based digital assistant. What are chatbots? Forrester defines them as autonomous applications that help users complete tasks through conversation.   […]
The bottom line is that chatbots have completely transformed the way companies interact with their consumers. And guess what? This is just the very beginning. And the truth is that even though to some company leaders it may seem challenging to incorporate the omnichannel customer experience, it opens up a fantastic opportunity that allows businesses to engage with customers in a fresh, modern way. The outcome of this may prove to be an excellent opportunity to build more meaningful and long-lasting relationships with the customers.
Facebook has jumped fully on the conversational commerce bandwagon and is betting big that it can turn its popular Messenger app into a business messaging powerhouse. The company first integrated peer-to-peer payments into Messenger in 2015, and then launched a full chatbot API so businesses can create interactions for customers to occur within the Facebook Messenger app. You can order flowers from 1–800-Flowers, browse the latest fashion and make purchases from Spring, and order an Uber, all from within a Messenger chat.
In our research, we collaborate with a strong network of national and international partners from academia and industry. We aim to bring together different people with different skill sets and expertise to engage in innovative research projects and to strengthen the exchange between research and practice. Our partnerships can take various forms, including project-based collaboration, research scholarships, and publicly funded projects.

How: this involves creating a basic content block within Chatfuel that has a discount code within it. Instead of giving all users of the bot the same experience, you can direct them through to specific parts of the conversation (or 'blocks'). Using the direct link to your content block, you'll be able to create CTAs on your website that direct people straight into Messenger to get a discount code (more info here).
The evolution of artificial intelligence is now in full swing and chatbots are only a faint splash on a huge wave of progress. Today the number of users of messaging apps like WhatsApp, Slack, Skype and their analogs is skyrocketing, Facebook Messenger alone has more than 1.2 billion monthly users. With the spread of messengers, virtual chatterbots that imitate human conversations for solving various tasks are becoming increasingly in demand. Chinese WeChat bots can already set medical appointments, call a taxi, send money to friends, check in for a flight and many many other.
IBM estimates that 265 billion customer support tickets and calls are made globally every year, resulting in $1.3 trillion in customer service costs. IBM also referenced a Chatbots Magazine figure purporting that implementing customer service AI solutions, such as chatbots, into service workflows can reduce a business’ spend on customer service by 30 percent.
Consider why someone would turn to a bot in the first place. According to an upcoming HubSpot research report, of the 71% of people willing to use messaging apps to get customer assistance, many do it because they want their problem solved, fast. And if you've ever used (or possibly profaned) Siri, you know there's a much lower tolerance for machines to make mistakes.
The chatbot must rely on spoken or written communications to discover what the shopper or user wants and is limited to the messaging platform’s capabilities when it comes to responding to the shopper or user. This requires a much better understanding of natural language and intent. It also means that developers must write connections to several different platforms, again like Messenger or Slack, if the chatbot is to have the same potential reach as a website.

In a bot, everything begins with the root dialog. The root dialog invokes the new order dialog. At that point, the new order dialog takes control of the conversation and remains in control until it either closes or invokes other dialogs, such as the product search dialog. If the new order dialog closes, control of the conversation is returned back to the root dialog.


You may remember Facebook’s big chatbot push in 2016 –  when they announced that they were opening up the Messenger platform to chatbots of all varieties. Every organization suddenly needed to get their hands on the technology. The idea of having conversational chatbot technology was enthralling, but behind all the glitz, glamour and tech sex appeal, was something a little bit less exciting. To quote Gizmodo writer, Darren Orf:
What does the Echo have to do with conversational commerce? While the most common use of the device include playing music, making informational queries, and controlling home devices, Alexa (the device’s default addressable name) can also tap into Amazon’s full product catalog as well as your order history and intelligently carry out commands to buy stuff. You can re-order commonly ordered items, or even have Alexa walk you through some options in purchasing something you’ve never ordered before.

Conversational bots can help a business’s customers with difficult transactions, plus collect data and give recommendations. For example, a conversational bot integrated to an airline’s website can answer questions regarding flight availability, rebook tickets, fees and suggest add-ons like hotels. Though a conversational bot may not be able to finish the exchanges, it could still be able to gather preliminary data and pass it on to the next available customer care agent. In both cases, the airline will save considerable time in its call center.

Through our preview journey in the past two years, we have learned a lot from interacting with thousands of customers undergoing digital transformation. We highlighted some of our customer stories (such as UPS, Equadex, and more) in our general availability announcement. This post covers conversational AI in a nutshell using Azure Bot Service and LUIS, what we’ve learned so far, and dive into the new capabilities. We will also show how easy it is to get started in building a conversational bot with natural language.


To get started, you can build your bot online using the Azure Bot Service, selecting from the available C# and Node.js templates. As your bot gets more sophisticated, however, you will need to create your bot locally then deploy it to the web. Choose an IDE, such as Visual Studio or Visual Studio Code, and a programming language. SDKs are available for the following languages:
“The chat space is sort of the last unpolluted space [on your phone],” said Sam Mandel, who works at the startup studio Betaworks and is also building a weather bot for Slack called Poncho. “It’s like the National Park of people’s online experience. Right now, the way people use chat services, it’s really a good private space that you control.” (That, of course, could quickly go sour if early implementations are too spammy or useless.)

There was a time when even some of the most prominent minds believed that a machine could not be as intelligent as humans but in 1991, the start of the Loebner Prize competitions began to prove otherwise. The competition awards the best performing chatbot that convinces the judges that it is some form of intelligence. But despite the tremendous development of chatbots and their ability to execute intelligent behavior not displayed by humans, chatbots still do not have the accuracy to understand the context of questions in every situation each time.
Context: When a NLU algorithm analyzes a sentence, it does not have the history of the user conversation. It means that if it receives the answer to a question it has just asked, it will not remember the question. For differentiating the phases during the chat conversation, it’s state should be stored. It can either be flags like “Ordering Pizza” or parameters like “Restaurant: ‘Dominos’”. With context, you can easily relate intents with no need to know what was the previous question.

Magic, launched in early 2015, is one of the earliest examples of conversational commerce by launching one of the first all-in-one intelligent virtual assistants as a service. Unique in that the service does not even have an app (you access it purely via SMS), Magic promises to be able to handle virtually any task you send it — almost like a human executive assistant. Based on user and press accounts, Magic seems to be able to successfully carry out a variety of odd tasks from setting up flight reservations to ordering hard-to-find food items.
But, as any human knows, no question or statement in a conversation really has a limited number of potential responses. There is an infinite number of ways to combine the finite number of words in a human language to say something. Real conversation requires creativity, spontaneity, and inference. Right now, those traits are still the realm of humans alone. There is still a gamut of work to finish in order to make bots as person-centric as Rogerian therapists, but bots and their creators are getting closer every day.
Chatbots have come a long way since then. They are built on AI technologies, including deep learning, natural language processing and  machine learning algorithms, and require massive amounts of data. The more an end user interacts with the bot, the better voice recognition becomes at predicting what the appropriate response is when communicating with an end user.
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