Now, with the rise of website chatbots, this trend of two-way conversations can be taken to a whole new level. Conversational marketing can be done across many channels, such as over the phone or via SMS. However, an increasing number of companies are leveraging social media to drive their conversational marketing strategy to distinguish their brand and solidify their brand’s voice and values. When most people refer to conversational marketing, they’re talking about interactions started using chatbots and live chat – that move to personal conversations.

Context: When a NLU algorithm analyzes a sentence, it does not have the history of the user conversation. It means that if it receives the answer to a question it has just asked, it will not remember the question. For differentiating the phases during the chat conversation, it’s state should be stored. It can either be flags like “Ordering Pizza” or parameters like “Restaurant: ‘Dominos’”. With context, you can easily relate intents with no need to know what was the previous question.
One key reason: The technology that powers bots, artificial intelligence software, is improving dramatically, thanks to heightened interest from key Silicon Valley powers like Facebook and Google. That AI enables computers to process language — and actually converse with humans — in ways they never could before. It came about from unprecedented advancements in software (Google’s Go-beating program, for example) and hardware capabilities.
2017 was the year that AI and chatbots took off in business, not just in developed nations, but across the whole world. Sage have reported that this global trend is boosting international collaboration between startups across all continents, such as the European Commission-backed Startup Europe Comes to Africa (SEC2A) which was held in November 2017.
Over the past year, Forrester clients have been brimming with questions about chatbots and their role in customer service. In fact, in that time, more than half of the client inquiries I have received have touched on chatbots, artificial intelligence, natural language understanding, machine learning, and conversational self-service. Many of those inquiries were of the […]
Die Herausforderung bei der Programmierung eines Chatbots liegt in der sinnvollen Zusammenstellung der Erkennungen. Präzise Erkennungen für spezielle Fragen werden dabei ergänzt durch globale Erkennungen, die sich nur auf ein Wort beziehen und als Fallback dienen können (der Bot erkennt grob das Thema, aber nicht die genaue Frage). Manche Chatbot-Programme unterstützen die Entwicklung dabei über Priorisierungsränge, die einzelnen Antworten zuzuordnen sind. Zur Programmierung eines Chatbots werden meist Entwicklungsumgebungen verwendet, die es erlauben, Fragen zu kategorisieren, Antworten zu priorisieren und Erkennungen zu verwalten[5][6]. Dabei lassen manche auch die Gestaltung eines Gesprächskontexts zu, der auf Erkennungen und möglichen Folgeerkennungen basiert („Möchten Sie mehr darüber erfahren?“). Ist die Wissensbasis aufgebaut, wird der Bot in möglichst vielen Trainingsgesprächen mit Nutzern der Zielgruppe optimiert[7]. Fehlerhafte Erkennungen, Erkennungslücken und fehlende Antworten lassen sich so erkennen[8]. Meist bietet die Entwicklungsumgebung Analysewerkzeuge, um die Gesprächsprotokolle effizient auswerten zu können[9]. Ein guter Chatbot erreicht auf diese Weise eine mittlere Erkennungsrate von mehr als 70 % der Fragen. Er wird damit von den meisten Nutzern als unterhaltsamer Gegenpart akzeptiert.
Today, more than ever, instant availability and approachability matter. Which is why your presence should be dictated by your customer’s preference or the type of message your business wants to convey. Keep in mind that these can overlap or change depending on your demographic you wish to acquire or cater to. There are very few set-in-stone rules when it comes to new customers.

The classic historic early chatbots are ELIZA (1966) and PARRY (1972).[5] More recent notable programs include A.L.I.C.E., Jabberwacky and D.U.D.E (Agence Nationale de la Recherche and CNRS 2006). While ELIZA and PARRY were used exclusively to simulate typed conversation, many chatbots now include functional features such as games and web searching abilities. In 1984, a book called The Policeman's Beard is Half Constructed was published, allegedly written by the chatbot Racter (though the program as released would not have been capable of doing so).[6]
Polly may be a business-focused application, but the chatbot is designed to improve workplace happiness. Using surveys and feedback, managers can keep track of how effectively their teams are working and address problems before they escalate. This doesn’t only mean organizations will run more productively, but that workers will be happier in their jobs.
Human touch. Chatbots, providing an interface similar to human-to-human interaction, are more intuitive and so less difficult to use than a standard banking mobile application. They doesn't require any additional software installation and are more adaptive as able to be personalized during the exploitation by the means of machine learning. Chatbots are instant and so much faster that phone calls, shown to be considered as tedious in some studies. Then they satisfy both speed and personalization requirement while interacting with a bank.
“Today, chat isn’t yet being perceived as an engagement driver, but more of a customer service operation[…]” Horwitz writes for Chatbots Magazine. “Brands and marketers can start collecting data around the engagement and interaction of end users. Those that are successful could see higher brand recognition, turning user-level mobile moments into huge returns.”
Consumers really don’t like your chatbot. It’s not exactly a relationship built to last — a few clicks here, a few sentences there — but Forrester Analytics data shows us very clearly that, to consumers, your chatbot isn’t exactly “swipe right” material. That’s unfortunate, because using a chatbot for customer service can be incredibly effective when done […]

Screenless conversations are expected to dominate even more as internet connectivity and social media is poised to expand. From the era of Eliza to Alice to today’s conversational bots, we have come a long way. Conversational bots are changing the way businesses and programs interact with us. They have simplified many aspects of device use and the daily grind, and made interactions between customers and businesses more efficient.

Ultimately, only time will tell how effective the likes of Facebook Messenger will become in the long term. As more and more companies look to use chatbots within the platform, the greater the frequency of messages that individual users will receive. This could result in Facebook (and other messaging platforms) placing stricter restrictions on usage, but until then I'd recommend testing as much as possible.


Next, identify the data sources that will enable the bot to interact intelligently with users. As mentioned earlier, these data sources could contain structured, semi-structured, or unstructured data sets. When you're getting started, a good approach is to make a one-off copy of the data to a central store, such as Cosmos DB or Azure Storage. As you progress, you should create an automated data ingestion pipeline to keep this data current. Options for an automated ingestion pipeline include Data Factory, Functions, and Logic Apps. Depending on the data stores and the schemas, you might use a combination of these approaches.
As the above chart (source) illustrates, email click-rate has been steadily declining. Whilst open rates seem to be increasing - largely driven by mobile - the actual engagement from email is nosediving. Not only that, but it's becoming more and more difficult to even reach someone's email inbox; Google's move to separate out promotional emails into their 'promotions' tab and increasing problems of email deliverability have been top reasons behind this.

If the success of WeChat in China is any sign, these utility bots are the future. Without ever leaving the messaging app, users can hail a taxi, video chat a friend, order food at a restaurant, and book their next vacation. In fact, WeChat has become so ingrained in society that a business would be considered obsolete without an integration. People who divide their time between China and the West complain that leaving this world behind is akin to stepping back in time.

[In] artificial intelligence ... machines are made to behave in wondrous ways, often sufficient to dazzle even the most experienced observer. But once a particular program is unmasked, once its inner workings are explained ... its magic crumbles away; it stands revealed as a mere collection of procedures ... The observer says to himself "I could have written that". With that thought he moves the program in question from the shelf marked "intelligent", to that reserved for curios ... The object of this paper is to cause just such a re-evaluation of the program about to be "explained". Few programs ever needed it more.[8]
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