SEO has far less to do with content and words than people think. Google ranks sites based on the experience people have with brands. If a bot can enhance that experience in such a way that people are more enthusiastic about a site – they share it, return to it, talk about it, and spend more time there, it will affect positively how the site appears in Google.

How: instead of asking someone to fill out a form on your website to be contacted by your sales team, you direct them straight into Messenger, where you can ask them some of their contact details and any qualification questions (for example, "How many employees does your company have?"). Depending on what they respond with you could ask if they'd like to arrange a meeting with a salesperson right there and then.

Using chatbot builder platforms. You can create a chatbot with the help of services providing all the necessary features and integrations. It can be a good choice for an in-house chatbot serving your team. This option is associated with some disadvantages, including the limited configuration and the dependence on the service. Some popular platforms for building chatbots are:
IBM estimates that 265 billion customer support tickets and calls are made globally every year, resulting in $1.3 trillion in customer service costs. IBM also referenced a Chatbots Magazine figure purporting that implementing customer service AI solutions, such as chatbots, into service workflows can reduce a business’ spend on customer service by 30 percent.
Unlike Tay, Xiaoice remembers little bits of conversation, like a breakup with a boyfriend, and will ask you how you're feeling about it. Now, millions of young teens are texting her every day to help cheer them up and unburden their feelings — and Xiaoice remembers just enough to help keep the conversation going. Young Chinese people are spending hours chatting with Xiaoice, even telling the bot "I love you".
As IBM elaborates: “The front-end app you develop will interact with an AI application. That AI application — usually a hosted service — is the component that interprets user data, directs the flow of the conversation and gathers the information needed for responses. You can then implement the business logic and any other components needed to enable conversations and deliver results.”
By 2022, task-oriented dialog agents/chatbots will take your coffee order, help with tech support problems, and recommend restaurants on your travel. They will be effective, if boring. What do I see beyond 2022? I have no idea. Amara’s law says that we tend to overestimate technology in the short term while underestimating it in the long run. I hope I am right about the short term but wrong about AI in 2022 and beyond! Who would object against a Starbucks barista-bot that can chat about weather and crack a good joke?
Another option is to integrate your own custom AI service. This approach is more complex, but gives you complete flexibility in terms of the machine learning algorithm, training, and model. For example, you could implement your own topic modeling and use algorithm such as LDA to find similar or relevant documents. A good approach is to expose your custom AI solution as a web service endpoint, and call the endpoint from the core bot logic. The web service could be hosted in App Service or in a cluster of VMs. Azure Machine Learning provides a number of services and libraries to assist you in training and deploying your models.
Unfortunately the old adage of trash in, trash out came back to bite Microsoft. Tay was soon being fed racist, sexist and genocidal language by the Twitter user-base, leading her to regurgitate these views. Microsoft eventually took Tay down for some re-tooling, but when it returned the AI was significantly weaker, simply repeating itself before being taken offline indefinitely.
These are one of the major tools applied in machine learning. They are brain-inspired processing tools that actually replicate how humans learn. And now that we’ve successfully replicated the way we learn, these systems are capable of taking that processing power to a level where even greater volumes of more complex data can be understood by the machine.
It won’t be an easy march though once we get to the nitty-gritty details. For example, I heard through the grapevine that when Starbucks looked at the voice data they collected from customer orders, they found that there are a few millions unique ways to order. (For those in the field, I’m talking about unique user utterances.) This is to be expected given the wild combinations of latte vs mocha, dairy vs soy, grande vs trenta, extra-hot vs iced, room vs no-room, for here vs to-go, snack variety, spoken accent diversity, etc. The AI practitioner will soon curse all these dimensions before taking a deep learning breath and getting to work. I feel though that given practically unlimited data, deep learning is now good enough to overcome this problem, and it is only a matter of couple of years until we see these TODA solutions deployed. One technique to watch is Generative Adversarial Nets (GAN). Roughly speaking, GAN engages itself in an iterative game of counterfeiting real stuffs, getting caught by the police neural network, improving counterfeiting skill, and rinse-and-repeating until it can pass as your Starbucks’ order-taking person, given enough data and iterations.

One pertinent field of AI research is natural language processing. Usually, weak AI fields employ specialized software or programming languages created specifically for the narrow function required. For example, A.L.I.C.E. utilises a markup language called AIML, which is specific to its function as a conversational agent, and has since been adopted by various other developers of, so called, Alicebots. Nevertheless, A.L.I.C.E. is still purely based on pattern matching techniques without any reasoning capabilities, the same technique ELIZA was using back in 1966. This is not strong AI, which would require sapience and logical reasoning abilities.
IBM estimates that 265 billion customer support tickets and calls are made globally every year, resulting in $1.3 trillion in customer service costs. IBM also referenced a Chatbots Magazine figure purporting that implementing customer service AI solutions, such as chatbots, into service workflows can reduce a business’ spend on customer service by 30 percent.
One pertinent field of AI research is natural language processing. Usually, weak AI fields employ specialized software or programming languages created specifically for the narrow function required. For example, A.L.I.C.E. utilises a markup language called AIML, which is specific to its function as a conversational agent, and has since been adopted by various other developers of, so called, Alicebots. Nevertheless, A.L.I.C.E. is still purely based on pattern matching techniques without any reasoning capabilities, the same technique ELIZA was using back in 1966. This is not strong AI, which would require sapience and logical reasoning abilities.
Specialized conversational bots can be used to make professional tasks easier. For example, a conversational bot could be used to retrieve information faster compared to a manual lookup; simply ask, “What was the patient’s blood pressure in her May visit?” The conversational bot will answer instantly instead of the user perusing through manual or electronic records.
While AppleTV’s commerce capabilities are currently limited to purchasing media from iTunes, it seems likely that Siri’s capabilities would be extended to tvOS apps so app developers will be able to support voice commands from AppleTV directly within their apps. Imagine using voice commands to navigate through Netflix, browse the your Fancy shopping feed, or plan a trip using Tripadvisor on AppleTV — the potential for app developers will be significant if Apple extends its developer platform further into the home through AppleTV and Siri.

In a traditional application, the user interface (UI) is a series of screens. A single app or website can use one or more screens as needed to exchange information with the user. Most applications start with a main screen where users initially land and provide navigation that leads to other screens for various functions like starting a new order, browsing products, or looking for help.
This chatbot aims to make medical diagnoses faster, easier, and more transparent for both patients and physicians – think of it like an intelligent version of WebMD that you can talk to. MedWhat is powered by a sophisticated machine learning system that offers increasingly accurate responses to user questions based on behaviors that it “learns” by interacting with human beings.
Interestingly, the as-yet unnamed conversational agent is currently an open-source project, meaning that anyone can contribute to the development of the bot’s codebase. The project is still in its earlier stages, but has great potential to help scientists, researchers, and care teams better understand how Alzheimer’s disease affects the brain. A Russian version of the bot is already available, and an English version is expected at some point this year.
This means our questions must fit with the programming they have been given.  Using our weather bot as an example once more, the question ‘Will it rain tomorrow’ could be answered easily. However if the programming is not there, the question ‘Will I need a brolly tomorrow’ may cause the chatbot to respond with a ‘I am sorry, I didn’t understand the question’ type response.
Interestingly, the as-yet unnamed conversational agent is currently an open-source project, meaning that anyone can contribute to the development of the bot’s codebase. The project is still in its earlier stages, but has great potential to help scientists, researchers, and care teams better understand how Alzheimer’s disease affects the brain. A Russian version of the bot is already available, and an English version is expected at some point this year.
Chatbots such as ELIZA and PARRY were early attempts at creating programs that could at least temporarily fool a real human being into thinking they were having a conversation with another person. PARRY's effectiveness was benchmarked in the early 1970s using a version of a Turing test; testers only made the correct identification of human vs. chatbot at a level consistent with making a random guess.
Chatbots are unique because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, let's say you catch your audience's attention with a video. While this video may be extremely engaging, once it ends, it doesn't have much more to offer.
For as long as I can remember, email has been a fundamentally important channel for a large majority of businesses. The ability to market products directly through a channel that scales up to an incredibly high ceiling is very attractive. The only problem is that it's costing more and more money to acquire email addresses from potential customers, and the engagement from email is getting worse and worse.
Simplified and scripted. Chatbot technology is being tacked on to the broader AI message, and while it’s important to note that machine learning will help chatbots get better at understand and responding to questions, it’s not going to make them the conversationalists we dream them to be. No matter what the marketing says, chatbots are entirely scripted. User says x, chatbot responds y.

Today, more than ever, instant availability and approachability matter. Which is why your presence should be dictated by your customer’s preference or the type of message your business wants to convey. Keep in mind that these can overlap or change depending on your demographic you wish to acquire or cater to. There are very few set-in-stone rules when it comes to new customers.


The process of building, testing and deploying chatbots can be done on cloud based chatbot development platforms[39] offered by cloud Platform as a Service (PaaS) providers such as Yekaliva, Oracle Cloud Platform, SnatchBot[40] and IBM Watson.[41] [42] [43] These cloud platforms provide Natural Language Processing, Artificial Intelligence and Mobile Backend as a Service for chatbot development.
Even if it sounds crazy, chatbots might even challenge apps and websites! An app requires space, it has to be downloaded. Websites take time to load and most of them are pretty slow. A bot works instantly. You type something, it replies. Another great thing about them is that they bypass user interface and completely change how customers interact with your business. People will navigate your content by using their natural language.
It's fair to say that I'm pretty obsessed with chatbots right now. There are some great applications popping up from brands that genuinely add value to the end consumer, and early signs are showing that consumers are actually responding really well to them. For those of you who aren't quite sure what I'm talking about, here's a quick overview of what a chatbot is:
In a particularly alarming example of unexpected consequences, the bots soon began to devise their own language – in a sense. After being online for a short time, researchers discovered that their bots had begun to deviate significantly from pre-programmed conversational pathways and were responding to users (and each other) in an increasingly strange way, ultimately creating their own language without any human input.

One pertinent field of AI research is natural language processing. Usually, weak AI fields employ specialized software or programming languages created specifically for the narrow function required. For example, A.L.I.C.E. utilises a markup language called AIML, which is specific to its function as a conversational agent, and has since been adopted by various other developers of, so called, Alicebots. Nevertheless, A.L.I.C.E. is still purely based on pattern matching techniques without any reasoning capabilities, the same technique ELIZA was using back in 1966. This is not strong AI, which would require sapience and logical reasoning abilities.
Chatbots can direct customers to a live agent if the AI can’t settle the matter. This lets human agents focus their efforts on the heavy lifting. AI chatbots also increase employee productivity. Globe Telecom automated their customer service via Messenger and saw impressive results. The company increased employee productivity by 3.5 times. And their customer satisfaction increased by 22 percent.

Improve loyalty: By providing a responsive, efficient experience for customers, employees and partners, a chatbot will improve satisfaction and loyalty. Whether your chatbot answers questions about employees’ corporate benefits or provides answers to technical support questions, users can come away with a strengthened connection to your organization.
It didn’t take long, however, for Turing’s headaches to begin. The BabyQ bot drew the ire of Chinese officials by speaking ill of the Communist Party. In the exchange seen in the screenshot above, one user commented, “Long Live the Communist Party!” In response, BabyQ asked the user, “Do you think that such a corrupt and incompetent political regime can live forever?”
Next, identify the data sources that will enable the bot to interact intelligently with users. As mentioned earlier, these data sources could contain structured, semi-structured, or unstructured data sets. When you're getting started, a good approach is to make a one-off copy of the data to a central store, such as Cosmos DB or Azure Storage. As you progress, you should create an automated data ingestion pipeline to keep this data current. Options for an automated ingestion pipeline include Data Factory, Functions, and Logic Apps. Depending on the data stores and the schemas, you might use a combination of these approaches.

1. Define the goals. What should your chatbot do? Clearly indicate the list of functions your chatbot needs to perform. 2. Choose a channel to interact with your customers. Be where your clients prefer to communicate — your website, mobile app, Facebook Messenger, WhatsApp or other messaging platform. 3. Choose the way of creation. There are two of them: using readymade chat bot software or building a custom bot from scratch. 4. Create, customize and launch. Describe the algorithm of its actions, develop a database of answers and test the work of the chatbot. Double check everything before showing your creation to potential customers.


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This machine learning algorithm, known as neural networks, consists of different layers for analyzing and learning data. Inspired by the human brain, each layer is consists of its own artificial neurons that are interconnected and responsive to one another. Each connection is weighted by previous learning patterns or events and with each input of data, more "learning" takes place.
Online chatbots save time and efforts by automating customer support. Gartner forecasts that by 2020, over 85% of customer interactions will be handled without a human. However, the opportunites provided by chatbot systems go far beyond giving responses to customers’ inquiries. They are also used for other business tasks, like collecting information about users, helping to organize meetings and reducing overhead costs. There is no wonder that size of the chatbot market is growing exponentially.
There are NLP services and applications programming interfaces that are used to build the chatbots and make it possible for all type of businesses, small. Medium and large scale. The main point here is that Smart Bots have the potential to help increase your customer base by improving the customer support services and as a result boosts the sales as well as profits. They are an opportunity for many small and mid-sized companies to reach a huge customer base.

However, as irresistible as this story was to news outlets, Facebook’s engineers didn’t pull the plug on the experiment out of fear the bots were somehow secretly colluding to usurp their meatbag overlords and usher in a new age of machine dominance. They ended the experiment due to the fact that, once the bots had deviated far enough from acceptable English language parameters, the data gleaned by the conversational aspects of the test was of limited value.


Say you want to build a bot that tells the current temperature. The dialog for the bot only needs coding to recognize and report the requested location and temperature. To do this, the bot needs to pull data from the API of the local weather service, based on the user’s location, and to send that data back to the user—basically, a few lines of templatable code and you’re done.
Chatbots can direct customers to a live agent if the AI can’t settle the matter. This lets human agents focus their efforts on the heavy lifting. AI chatbots also increase employee productivity. Globe Telecom automated their customer service via Messenger and saw impressive results. The company increased employee productivity by 3.5 times. And their customer satisfaction increased by 22 percent.
Speaking ahead of the Gartner Application Architecture, Development & Integration Summit in Sydney, Magnus Revang, research director at Gartner, said the broad appeal of chatbots stems from the efficiency and ease of interaction they create for employees, customers or other users. The potential benefits are significant for enterprises and shouldn’t be ignored.

There was a time when even some of the most prominent minds believed that a machine could not be as intelligent as humans but in 1991, the start of the Loebner Prize competitions began to prove otherwise. The competition awards the best performing chatbot that convinces the judges that it is some form of intelligence. But despite the tremendous development of chatbots and their ability to execute intelligent behavior not displayed by humans, chatbots still do not have the accuracy to understand the context of questions in every situation each time.
The chatbot design is the process that defines the interaction between the user and the chatbot.[31] The chatbot designer will define the chatbot personality, the questions that will be asked to the users, and the overall interaction.[32] [33] It can be viewed as a subset of the conversational design.In order to speed up this process, designers can use dedicated chatbot design tools, that allow for immediate preview, team collaboration and video export.[34] An important part of the chatbot design is also centered around user testing. User testing can be performed following the same principles that guide the user testing of graphical interfaces.[35]
Magic, launched in early 2015, is one of the earliest examples of conversational commerce by launching one of the first all-in-one intelligent virtual assistants as a service. Unique in that the service does not even have an app (you access it purely via SMS), Magic promises to be able to handle virtually any task you send it — almost like a human executive assistant. Based on user and press accounts, Magic seems to be able to successfully carry out a variety of odd tasks from setting up flight reservations to ordering hard-to-find food items.

There are multiple chatbot development platforms available if you are looking to develop Facebook Messenger bot. While each has their own pros and cons, Dialogflow is one strong contender. Offering one of the best NLU (Natural Language Understanding) and context management, Dialogflow makes it very easy to create Facebook Messenger bot. In this tutorial, we’ll…
For each kind of question, a unique pattern must be available in the database to provide a suitable response. With lots of combination on patterns, it creates a hierarchical structure. We use algorithms to reduce the classifiers and generate the more manageable structure. Computer scientists call it a “Reductionist” approach- in order to give a simplified solution, it reduces the problem.
When you have a desperate need for a java fix with minimal human interaction and effort, this bot has you covered. According to a demo led by Gerri Martin-Flickinger, the coffee chain's chief technology officer, the bot even understands complex orders with special requests, like "double upside down macchiato half decaf with room and a splash of cream in a grande cup."
With our intuitive interface, you dont need any programming skills to create realistic and entertaining chatbots. Your chatbots live on the site and can chat independently with others. Transcripts of every chatbot's conversations are kept so you can read what your bot has said, and see their emotional relationships and memories. Best of all, it's free!
LV= also benefitted as a larger company. According to Hickman, “Over the (trial) period, the volume of calls from broker partners reduced by 91 per cent…that means is aLVin was able to provide a final answer in around 70 per cent of conversations with the user, and only 22 per cent of those conversations resulted in [needing] a chat with a real-life agent.”
Endurance is a companion chatbot that uses neurolinguistics programming (better known as NLP) to have friendly conversations with suspected patients with Alzheimer’s and other forms of dementia. It uses AI technology to maintain a lucid conversation while simultaneously testing the human user’s ability to remember information in different ways. The chatbot encourages the user to talk about their favorite activities, memories, music, etc. This doesn’t just test the person’s memory but actively promotes their ability to recall.
These are one of the major tools applied in machine learning. They are brain-inspired processing tools that actually replicate how humans learn. And now that we’ve successfully replicated the way we learn, these systems are capable of taking that processing power to a level where even greater volumes of more complex data can be understood by the machine.
In a bot, everything begins with the root dialog. The root dialog invokes the new order dialog. At that point, the new order dialog takes control of the conversation and remains in control until it either closes or invokes other dialogs, such as the product search dialog. If the new order dialog closes, control of the conversation is returned back to the root dialog.
The biggest benefit of having a conversational AI solution is the instant response rate. Answering queries within an hour translates into 7X increase in the likelihood of converting a lead. Customers are more likely to talk about a negative experience than a positive one. So nipping a negative review right in the bud is going to help improve your product’s brand standing.
Companies use internet bots to increase online engagement and streamline communication. Companies often use bots to cut down on cost, instead of employing people to communicate with consumers, companies have developed new ways to be efficient. These chatbots are used to answer customers' questions. For example, Domino's has developed a chatbot that can take orders via Facebook Messenger. Chatbots allow companies to allocate their employees' time to more important things.[10]
This means our questions must fit with the programming they have been given.  Using our weather bot as an example once more, the question ‘Will it rain tomorrow’ could be answered easily. However if the programming is not there, the question ‘Will I need a brolly tomorrow’ may cause the chatbot to respond with a ‘I am sorry, I didn’t understand the question’ type response.
Keep it conversational: Chatbots help make it easy for users to find the information they need. Users can ask questions in a conversational way, and the chatbots can help them refine their searches through their responses and follow-up questions. Having had substantial experience with personal assistants on their smartphones and elsewhere, users today expect this level of informal interaction. When chatbot users are happy, the organizations employing the chatbots benefit.
Chatbots are unique because they not only engage with your customers, they also retain them. This means that unlike other forms of marketing, chatbots keep your customers entertained for longer. For example, let's say you catch your audience's attention with a video. While this video may be extremely engaging, once it ends, it doesn't have much more to offer.
On the other hand, early adoption can be somewhat of a curse. In 2011, many companies and individuals, myself included, invested a lot of time and money into Google+, dubbed to be bigger than Facebook at the time. They acquired over 10 million new users within the first two weeks of launch and things were looking positive. Many companies doubled-down on growing a community within the platform, hopeful of using it as a new and growing acquisition channel, but things didn't exactly pan out that way.
If you’re a B2B marketer, you’re likely already familiar with how important it is to properly nurture leads. After all, not all leads are created equal, and getting leads in front of the right sales reps at the right time is much easier said than done. When clients are considering a purchase, especially those that come at a higher cost, they require a great deal of information and detail before committing to a purchase.

Interestingly, the as-yet unnamed conversational agent is currently an open-source project, meaning that anyone can contribute to the development of the bot’s codebase. The project is still in its earlier stages, but has great potential to help scientists, researchers, and care teams better understand how Alzheimer’s disease affects the brain. A Russian version of the bot is already available, and an English version is expected at some point this year.


More and more companies embrace chatbots to increase engagement with their audiences in the last few years. Especially for some industries including banking, insurance, and retail chatbots started to function as efficient interactive tools to increase customer satisfaction and cost-effectiveness. A study by Humley found out 43% of digital banking users are turning to chatbots – the increasing trend shows that banking customers consider the chatbot as an alternative channel to get instant information and solve their issues.
One key reason: The technology that powers bots, artificial intelligence software, is improving dramatically, thanks to heightened interest from key Silicon Valley powers like Facebook and Google. That AI enables computers to process language — and actually converse with humans — in ways they never could before. It came about from unprecedented advancements in software (Google’s Go-beating program, for example) and hardware capabilities.
I argued that it is super hard to scale a one-trick TODA into a general assistant that helps the user getting things done across multiple tasks. An intelligence assistant is arguably expected to hold an informal chit-chat with the user. It is this area where we are staring into perhaps the biggest challenge of AI. Observe how Samantha introduces herself to Joaquin Phoenix’s Ted in the clip below:
Artificial neural networks, invented in the 1940’s, are a way of calculating an output from an input (a classification) using weighted connections (“synapses”) that are calculated from repeated iterations through training data. Each pass through the training data alters the weights such that the neural network produces the output with greater “accuracy” (lower error rate).

Once the chatbot is ready and is live interacting with customers, smart feedback loops can be implemented. During the conversation when customers ask a question, chatbot smartly give them a couple of answers by providing different options like “Did you mean a,b or c”. That way customers themselves matches the questions with actual possible intents and that information can be used to retrain the machine learning model, hence improving the chatbot’s accuracy.

The fact that you can now run ads directly to Messenger is an enormous opportunity for any business. This skips the convoluted and leaky process of trying to acquire someone's email address to nurture them outside of Facebook's platform. Instead, you can retain the connection with someone inside Facebook and improve the overall conversion rates to receiving an engagement.
Earlier, I made a rather lazy joke with a reference to the Terminator movie franchise, in which an artificial intelligence system known as Skynet becomes self-aware and identifies the human race as the greatest threat to its own survival, triggering a global nuclear war by preemptively launching the missiles under its command at cities around the world. (If by some miracle you haven’t seen any of the Terminator movies, the first two are excellent but I’d strongly advise steering clear of later entries in the franchise.)
Utility bots solve a user's problem, whatever that may be, via a user-prompted transaction. The most obvious example is a shopping bot, such as one that helps you order flowers or buy a new jacket. According to a recent HubSpot Research study, 47% of shoppers are open to buying items from a bot. But utility bots are not limited to making purchases. A utility bot could automatically book meetings by scanning your emails or notify you of the payment subscriptions you forgot you were signed up for.
3. Now, since ours is a conversational AI bot, we need to keep track of the conversations happened thus far, to predict an appropriate response. For this purpose, we need a dictionary object that can be persisted with information about the current intent, current entities, persisted information that user would have provided to bot’s previous questions, bot’s previous action, results of the API call (if any). This information will constitute our input X, the feature vector. The target y, that the dialogue model is going to be trained upon will be ‘next_action’ (The next_action can simply be a one-hot encoded vector corresponding to each actions that we define in our training data).
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